Look Good on Video. Get Your Beauty Sleep!

September 21, 2012 Video Presentation Coaching

Award-winning actresses Penelope Cruz, Catherine Zeta-Jones, Renee Zelwegger and Sharon Stone swear a good night’s sleep keeps them looking beautiful. Every hour of sleep you get before midnight is worth three hours of sleep after midnight. Beauty magazines claim that a lack of sleep can negatively affect our appearance. Is there any scientific basis to these claims? Without diving too deeply into the technical details of dermatology and sleep medicine – it seems that yes there is!

Every hour of sleep you get before midnight is worth three hours of sleep after midnight

Let There Be Light

For most of human history, when the sun went down, we sat around an open fire, told some stories for a while and then went off to sleep.

Then the invention of the printing press and whale oil lamps let us stay up late in the evening to read books – but by and large, we still got a good night’s sleep.

More recently, with the invention of electricity, the light bulb, the television, the computer, and whatever portable device we carry around with us – we now have a source of artificial light and entertainment anytime day or night.

Go to Sleep. You Will Live Longer!

The odd late night is nothing to worry about, but recent surveys show that more and more people are sleeping less than six hours a night, and spend their days in a state of chronic sleep deprivation.

When we are in deep sleep, our bodies detoxify i.e. liver, gall and lungs (between 11 pm – 5 am) and our cells rebuild and repair themselves. If you don’t get enough deep sleep, these functions are impaired. This leads to health problems such as weight gain, heart problems, reduced immune system, inability to concentrate, increased accidents, irritability, and you will even die younger. Yikes!

Ok, so there are health benefits to getting a good night’s sleep, but what does this mean in terms of your video presentations?

Beauty Sleep is Real

The obvious problem is that you will look tired. Energy-wise you’ll appear “flat” onscreen. From birth we have been conditioned to look at faces (your viewer will tend to focus on your face) – and since your face will take up the majority of screen space in your video presentation, any tiredness, under-eye circles or lackluster skin tone will appear magnified on-screen – signaling your level of vitality to your viewer (important if you are selling lifestyle products/services via video).

But it’s more than just “looking tired.” A study published in the British Medical Journal photographed adults before and after sleep deprivation. Observers judged the people in the sleep-deprived images as being less healthy and less attractive than the comparison photos.

In summary – science has proven that your viewers can definitely tell when you are tired, and they will rate you as being less attractive on screen, than when you have had a good night’s sleep.

The Camera Sees Everything

In your video presentations, you are typically framed in a medium – close shot. You need to think carefully about how to create a great first impression. Both men and women need to wear make up if you want to look your best and “give good face” on video.

And make sure you get 7-8 hours’ sleep every night – especially if you are filming your video presentation the following day!

 

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