Set the Scene. Invite your Viewer into Your Video Space: Everything you see or hear in movies or on TV has been meticulously and deliberately placed there to create the desired effect and influence the audience into thinking, feeling, or responding in a certain way, whether the audience is consciously aware of it or not.
Taking you “behind the scenes”. On-camera prep tips for your next video shoot. Plus, common mistakes that can be a challenge to fix in the edit.
Using “green screen” can open up a world of fun and creative possibilities. Learn important principles and best practices to help you make the best creative choice for your videos as well as what to avoid doing in your video presentations.
Dispelling the Buzzwords “Be Authentic” on video. Often we present using our numerous “selves” to different groups of people in an attempt to control and manipulate what others think about us.
When people hear the word “script” they typically think of it as being “the words” that get spoken, but a video script goes way beyond that.
The Rule of Thirds teaches us how to create pleasing and interesting compositions within the camera frame. Get great visuals in your video presentations. Learn how to easily apply the “Rule of Thirds” and the powerful eye-tracking “F” in your videos.
Did you know you can emotionally influence your audience, control the mood, and direct the attention of your viewers on-screen? Find out how.
Like it or not, gender stereotypes are still prevalent in the visual medium of filmmaking. Learn how some of these influencing production techniques are used to appeal to male and female viewing audiences. And how you could apply them to your own business videos and production process.
Anyone can put themselves on Video. But NOT Everyone is W-a-t-c-h-a-b-l-e! Develop your on-camera mindset. Apply these Pro Tips before your next video shoot to appear more confident, lively, and watchable on Video!
Easy to apply studio lighting tips for your video presentations. One of the most common mistakes I see is that most people do not appreciate how important it is to light themselves properly. Lighting is a powerful tool and it can create either a positive or a negative first impression on your viewers.
Manage your first impressions on video. “Within a few seconds, people have judged your social and economic level, your level of education, and even your level of success.
Your target audience is who you “market” your video presentations to. You may choose to “sell” to people on the outer rings that surround this bull’s-eye, however realize that your video presentations will be far more effective if you focus your aim on a small, clearly defined target audience.
When you focus on a specific target market audience, you immediately enhance their perception of you as being the “go to person” in your area of specialization.
Before you begin filming your video presentations, it is well worth investing time to build your personal vision first. Start by applying these 5 simple steps.
A key way to think about your future is, to begin with, the end mind. Answer these 5 key questions before you create your personal brand videos.
Everything your audience sees on the screen either builds your credibility or detracts from it. Learn how to dress for success on video plus the importance of presenting your “best self” to enhance your credibility and authority on screen.
Careful make-up application is critical. We provide you with a step by step make-up application process, along with expert tips and techniques to get you camera ready for your business videos.
“Just be Yourself” They Say? Wrong! Define Yourself before they Define You. In today’s information-overloaded society people take cognitive shortcuts to make snap decisions about what they see on screen.
Presenting on Video Requires a Modified Approach. You might be great on stage in front of an audience, but being able to speak to a live audience does not necessarily mean you will come across well on video and vice versa.
Presenting to the camera is more like having your viewer in your personal space, standing 4 feet away from you – it’s here that your screen presence and everything that you bring to the frame can be readily scrutinized by the lens (your viewer).
On video…its ALL about the Eyes. People respond to you and your image before you have opened your mouth to speak. The way you hold yourself, your facial expressions and quality of eye contact all signal whether you are anxious, excited, confident, are joyful, sad, angry, surprised, disgusted or fearful and more.
Use the best camera framing to have a powerful subconscious impact on your audience. Learn the basics on how to frame yourself well in your business video presentations.
A poor video background choice will detract from you and your key messages. Learn how to choose a good video background and avoid common mistakes!