Taking you “behind the scenes”. On-camera prep tips for your next video shoot. Plus, common mistakes that can be a challenge to fix in the edit.
You’d be surprised at how many people fumble or simply forget how to use their hands once the camera is trained on them. Watch this quick “behind the scenes” video and apply this subtle technique in your own business videos.
Think of a voice that is shrill, screechy, loud or jarring. How does it make you feel? Most of us will feel irritated, instinctively turning our heads away trying to mentally tune them out – that’s your brains pre-wired evolutionary survival mechanism kicking in.
Business Owner asks, “Should I front my own videos?” Not only was he new to appearing on video, he also queried whether his physical appearance would work against him?
Thinning hair? A good hairstyle can enhance your facial features, make you appear more attractive, increase your authority and influence with your audience. A poor style choice will detract from your appearance, reduce your authority and influence. Learn which styles to avoid on video.
If reading on video is something that can’t be avoided or you have limited opportunity to edit the video and don’t want to use B-roll, here are my recommendations for how to effectively read your content on video, and more importantly how to sound natural while doing it.
Learn how to get your hair camera ready for your video shoots. A reader writes to me about a sensitive issue involving how her hair appears on video. I’ve outline steps (taken from my modeling background) that will help you prep your hair for your next video shoot. Learn why adding more volume to your hair is important for on-camera work. Plus bonus tips for thinning hair and what to avoid doing on-screen. These recommendations also apply to my male readers.
Everything you see or hear in TV and film has been meticulously and deliberately placed to enhance the scene – its meaning and its influence on the viewer to think and feel a certain way.
This post was inspired by a reader with questions about choosing a green screen for their own video production. I make a few personal recommendations of what to use and what to avoid, plus essential tips if you do decide to shoot with a green screen.
In this article I summarize a quick video analysis I gave to a client recently. My client wanted to share her thought leadership with her client database in a series of weekly videos as part of a marketing campaign. She was new to presenting on video, and had a few areas of concern!
Tension is the number one confidence killer when it comes to appearing on camera or delivering a compelling video presentation. Here’s my go to tension busting list that you can easily apply before stepping in front of the video camera.
Did you know that the way we position and move our body has a direct influence on how we feel? Our bodies can literally “will us” into thinking and feeling a certain way. Learn more about Body Language that Influences People to Buy and how you can apply it to your own video presentations.
The idea that “the vast majority of communication occurs non-verbally” is quoted everywhere by advertisers, motivational speakers, and in pop psychology articles. The trouble is; it’s just not true.
On-Camera Skills Series: 6 tips you need to know plus key things you must capture in your script before filming your video presentation.
Do you use any of these freeze, flight, fight or pacifying behaviors on video? What about your feet – are they honest? In my work with clients, I see many people who are put in front of the video camera for the first time exhibit some or all of the above responses, and they occur at a subconscious level without them even realizing it.
On Camera Skills Series: You have probably heard of the term “Fight or flight” as being the human body’s natural stress response to a life or death situation. However it is not entirely accurate. Plus, what does this have to do with appearing on video?
I share with you some of my “director” recommendations to get you on the right track when it comes to creating your own video presentations.
In this Take Two Video Presentation Coaching episode, the team demonstrates “on-camera” skills that you can easily apply when it comes to addressing or speaking to the video camera. These tips are simple, but when applied are highly effective!
In this article you will learn how to easily apply the “Rule of Thirds” and the powerful eye-tracking “F” to your video presentations.
Did you know you can Emotionally Influence Your Audience, control the mood, and direct the attention of your viewers with this simple technique.
Learn about color and their symbolic meanings. Why? Advertisers and film directors use a number of skillful production techniques that work at a subconscious level to influence their audiences. Choosing the right colors will help you to create the emotional response you are looking for with your audience.
In today’s “Take Two” Video Presentation Coaching episode, I discuss how stage presenting techniques may not translate well on video; especially when it comes to voice projection, body movement, facial expressions and intimate distance.
Learn about gender influencing film production techniques used by Advertisers and film directors that appeal to male and female viewing audiences. These techniques are used subtly, and they work at a subconscious level.
Demonstrating simple but effective techniques that you can easily apply to help you appear more confident, lively and watchable on Video!
Onscreen TV/video interviews? Get yourself primed and camera-ready.
Easy to apply studio lighting tips for your video presentations. One of the most common mistakes I see is that most people do not appreciate how important it is to light themselves properly. Lighting is a powerful tool and it can create either a positive or a negative first impression on your viewers.
Demonstrating elements that can ruin a take; either within your appearance or your background setting. Although these pointers seem obvious, they can be easily missed during your shoot especially if you are filming your own video content.
9 Ways to come across well in your video presentations. Great film directors know how to take an actor’s natural charisma and “direct” them to make sure their every glance and gesture connects with the viewing audience. Apply my recommended cheating techniques!
Customers need to feel they are dealing with a real, authentic person. This is where the role of video presentations will become increasingly important. Learn what strategies you can implement into your own personal brand and business videos.
In today’s “Take Two VIDEO” we answer a viewer question on how to keep your audience engaged (as in their eyeballs on the screen). Tangible on-camera and off-camera strategies that you can apply to your own video presentations to help keep your viewers focused on you.
It’s vital to manage your first impressions. “Within a few seconds, people have judged your social and economic level, your level of education, and even your level of success.
Demonstrating the “Goldilocks principle” of not being too hot, and not being too cold – but “just right” when it comes to your energy levels on camera. Plus, learn my personal secret on how to increase your energy levels, especially if you are a little shy or introverted.
If you are perceived as being dramatically and meaningfully different – you will stand out from the crowd – and you will greatly increase your chances of branding success and video presentation success.
Your target audience is who you “market” your video presentations to. You may choose to “sell” to people on the outer rings that surround this bull’s-eye, however realize that your video presentations will be far more effective if you focus your aim on a small, clearly defined target audience.
It sounds obvious, but personal grooming is too often overlooked by people creating their online video presentations. I have seen far too many thought-leaders and business leaders get in front on the camera and look as though they have just climbed out of bed!
When you focus on a specific target market audience, you immediately enhance their perception of you as being the “go to person” in your area of specialization.
Unfortunately, what works well on stage, does not come across well on video camera! Big broad gestures, body movements and facial expressions can come across as “artificial” or inauthentic on video.
TakeTwo VIDEO: There are important technical requirements to understand when it comes to your clothing selection for video. Applying these tips will save you the hassle or heartache of having to re-shoot your material.
Filming your video presentations, getting them online, and making a lot of noise to attract attention might be great fun, but “content” is not strategy.
Before you begin filming your video presentations, it is well worth investing time to build your personal vision first. Start by applying these 5 simple steps.
Strategy Series: In this post I share some simple tips when it comes to building your personal brand for your video presentations.
Take Two Video: Remember the camera sees things differently than the human eye. With this in mind we need to be mindful of how certain colors and clothing styles can appear on screen.
Our Take Two Video Presentation Coaching show is now live and I invite you to tune in to our “Ed-u-tainment” series. Where I share video presentation insider tips, techniques, how-to’s, tutorials and Q & A’s here at STEBIAN.com.
What you wear has a big impact on how you will be perceived by your viewing audience. However, unless you are in the business of selling clothing, you want your viewers to spend more time looking at your face (and hearing your message) than staring at your clothes in your video presentations.
As part of my video presentation coaching work, I see a lot of people who are nervous about appearing on camera. Often they try to compensate either by being very serious and not smiling at all, or they overcompensate by forcing their emotions. Neither which looks great on video.
Get emotionally involved in your subject matter and “feel” the content of your message. If you are not feeling it – your audience won’t be either.
Video is Intimate. Stage is Not. In my experience, many people who are used to presenting on stage (or in front of a room), are not aware of how they need to adapt their presentation style to the technical requirements and demands of the camera.
When presenting to camera it’s more like having your viewer standing 4 feet away from you – but in reality you are actually under a microscope!
When you are filming your video presentations, the aim is to create a positive viewer experience (of you) on video so that your audience will be more receptive to your messaging.
Discover how you can reduce anything that could create an audio or visual barrier (consciously or subconsciously) between you and your audience.
While speaking, avoid any hand to face gestures. You will note that most public officials have been trained to avoid such things when addressing their audience or in interview situations – very rarely will you ever see them…
When filming your online videos it is important for you to know the effect of using different camera angles, so you can choose to use them in the most persuasive way.
You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look great in your business videos. But if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.
Our Video Presentation Coaching series of articles and videos will teach you how to give great online video presentations – whether it’s for; internal staff communications, sales presentations, product demonstrations, web conferencing, webinars, video blogging or simply sharing your thought leadership online.
Delight the Few to Attract the Many – Video Quick Tips. When you have a clear target market audience – your personal brand will have more clarity & focus, and your communications become much more effective.
In my experience many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!