Do you want to deliver masterful, compelling videos?
1st impressions are crucial. Within 3 to 8 seconds, your viewers have judged your income, level of education, and even your level of success.
“Within 30 seconds (providing you are compelling and engaging enough for them to be still watching) they’ve also judged your level of intelligence, honesty, competence, friendliness, and confidence. Once they’ve formed this 1st impression, you are stuck with it”
It is an inescapable fact. “How” you deliver your message can be more important to the viewer than the message itself. Many people undermine their video work because they don’t know the secrets for giving a successful video presentation that delivers a compelling message to your target audience.
Remember that while human beings have evolved as a species over the last two to three million years, spoken language is a relatively recent invention, only tens of thousands of years old. As a result, we are evolved to be more proficient at communicating non-verbally which is further enhanced (negatively or positively) on-screen.
Master your on-camera presence and influence
People new to video presenting come across very differently on camera than they do in the flesh. Presenting to a camera lens requires a completely different skill-set from public speaking; a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on video. Even confident speakers and presenters can “blow it”. The sad thing is many of them don’t even know they’ve delivered a poor performance, and they unwittingly decrease their credibility, influence, and authority.
The camera has no human qualities. It doesn’t blink, smile, or give you encouraging feedback as you’d experience with human interactions. This can be a disconcerting experience. The camera is an all-seeing eye that captures all of your nuances in detail in those micro-moments on screen. If you use the right on-camera techniques supported by the right messaging it creates a powerful marketing opportunity for you. If you don’t, your video performance can negatively impact you and your brand.
Unnecessary reshoots and corrective editing to fix your performance issues will drive up production costs and cause lost time and frustration.
Anyone can film themselves on video. But not everyone is watchable
It’s not about talent it’s about skill – it’s 80% learned skills and 20% talent
Professional TV/Film actors, spokespeople, and presenters are trained in skills which optimize the nuances of working in front of the camera lens. They learn proven techniques which help them to “sell the shot” (product, service, message, idea etc). It’s 80% learned skills and 20% talent. They make it look effortless and are paid well for it.
To their target audience, they are perceived as believable, likable, and relatable. Unbeknown to you (the viewer) they’re using a ton of influence and persuasion techniques to “sell the message” on-screen.
This is great news. You can learn these skills too. You can learn how to use screen-craft techniques which are specifically tailored to influence your intended audience.
Meet some of our clients…and their stories
Alexa the CEO
Alexa is the CEO of a thriving software company. The marketing team is upgrading the company website, and want to film a video of Alexa sharing her passion for excellence to potential customers.
Alexa is a naturally good speaker. She presents and gives talks in front of groups, and is comfortable being in the limelight. The team hire some video equipment, and set Alexa up in the company foyer with the company logo in the background (following the usual generic recommendations) and start recording.
Unfortunately, Alexa’s natural ability to speak off the cuff fails to materialize when presenting to the camera lens. She trips over her words, blanks in mid-sentence, backtracks and repeats herself often (all of which are nightmares to edit around). It takes dozens of takes to finally get usable soundbites, and by that time Alexa’s energy and enthusiasm have crashed.
The team sits down to review the playback. It’s hard to watch. Alexa is powerful and engaging in front of a live audience, but this is not coming across on video. She looks stressed and uncomfortable, like a startled deer in the headlights. Pale and sweaty, her eyes dart nervously, and her screen presence lacks warmth and energy.
Her people are confused. Even Alexa is cringing. Her cheeks burn red with embarrassment and her confidence takes a nosedive. She feels like she has let herself and her team down with the disappointing video footage, as a result, they’ll need to reshoot some parts and re-hire gear on a day where everyone’s schedules are in synch (not an easy task).
Confidence shaken, Alexa realizes there is more to presenting confidently on video than meets the eye. But what can she do? Her team needs a polished video result and fast…
Clara the Author
Clara’s book became a breakout bestseller and she wants to leverage her fame and create speaking opportunities. She purchased some video equipment for her home office, and a “how to build your own video training course” online.
Predictably, the cookie-cutter course material turned out to be high on hype and low on substance. “Relax. Be authentic. Just be yourself. It’s not about you, it’s about the viewer”, these self-appointed video marketing experts say in their course. They make it sound so simple.
In theory, these empty platitudes seem plausible, but in practice, this is very poor coaching advice. On video, it’s not about “being yourself”, it’s about presenting “your best self” in a way that enhances your brand and your reputation.
On video, Clara feels self-conscious about her looks and her body weight. Her mouth goes dry. She blinks excessively. Clara speaks so fast that it’s hard to tell where one point ends and the next point begins.
After creating her first video following the cookie-cutter blueprint, all Clara sees is a B-grade version of her A-grade self. Her message scripting, camera set-up, and video editing have combined to produce a finished product that is, well, underwhelming. The “jump cuts” these so-called experts recommend in video editing (which require the editing mastery of a Quentin Tarantino to artfully pull off) make her video efforts seem sloppy and poorly put together. It undermines the look, feel, and professional tone of her video production.
Worse still these ill-advised, poorly timed edits made Clara look and sound like she can’t even string a full sentence together, let alone a thought. It gives the impression that she makes a lot of speaking mistakes, or that she doesn’t know her content well enough to speak with expert authority.
It certainly isn’t the powerful first impression Clara wants to make as a thought leader. And to top it off the generic filming recommendations and poor set up makes her look 20 pounds heavier, and 10 years older than she really is. “This isn’t me!”, she exclaims.
Money wasted, Clara feels duped, embarrassed and frustrated. But now what can she do?
Bria the Health and Fitness Guru
Bria is a fitness model with a large social media following. She’s graced the cover of national fitness magazines and is a bundle of enthusiastic energy in person.
Her loud voice and exaggerated facial expressions are assets when teaching an exercise class. But on video, her hypercaffeinated personality and facial over-emoting seem forced and insincere. Bria’s flailing arm and body movements overpower the screen. They upstage her and distract from her message.
Bria knows her stuff and has a passion for sharing knowledge, but her wardrobe choices, poor choice of camera angles, and framing overemphasize her sexuality. It’s a challenge to take her seriously as a business leader and professional. Viewer comments are filled with unwanted attention from males (not her demographic), and aggressive put-downs from females.
Bria wants to be seen as the credible thought leader she is….but what can she do?
You can be compelling, confident and masterful in your videos
Master the screen and command the lens in any filming situation…
We provide an exclusive, personalized virtual consulting service for business owners, start-up entrepreneurs, thought leaders, authors, speakers, and VIPs to help them present themselves, their products and services, and brand message to their target audience in the most effective way possible on video.
Bianca works virtually with a variety of clients from all around the world. They want to master the screen and command the lens in any filming situation; whether it is for sales presentations, product demonstrations, internal staff communications, behind the scenes videos, up close and personal vlogs, live video interviews, or sharing their thought leadership online with video.
What you won’t get is one of those ubiquitous, one size fits all, cookie cutter “video content marketing” packages that are promoted online. They contain generic tips that are superficial at best, and don’t really help you to improve your video presentations. It is highly unlikely that these providers have ever been paid to work in a professional capacity in front of the camera as an actor or presenter, or behind the camera in TV advertising and film production or film related industries.
What you will get is an intimate, personalized coaching service that comes with the peace of mind of knowing you’re in safe hands. You’ll get advice and coaching you need from a real world expert with over 20 years industry experience.
You can be confident you’re in the best hands. And you can be sure, that you’ve engaged a highly trained and skilled professional. Becuase… Bianca has worked in front of the lens as a professional model (she booked her first job aged 12) and is a trained screen actress and spokesperson. She has performed lead roles in short films, TV soap operas, high profile TV commercials, corporate videos, music videos and radio commercials. Bianca has trained to a master’s level in both Meisner and Stanislavski acting techniques, and has studied with high profile casting directors and acclaimed acting tutors.
In addition, Bianca has featured on Fitness and Lifestyle magazine covers, and has featured regularly as a fitness model. She has modelled for fashion runways, events, and represented commercial products in fashion campaigns, print media, online media, and television. Bianca has booked high profile TV campaigns for consumer brands; Colgate, Nestle, Sanitarium, Wiltshire to list a few and was engaged in a lead role for Womens Refuge in a nationwide social awareness compaign, that later went on to win silver (New York Screen Festival).
Bianca has also worked behind the camera in TV/film production and TV advertising. She has managed talent in agency roles, evaluated the on-screen performance of thousands of individuals as part of a casting agency, and has worked in post-production edit suites as part of an TV advertising firm.
From this wealth of industry experience in front of and behind the camera, you can feel safe that Bianca has the real world skills to teach you how to present yourself on camera in the most effective way possible and help you avoid making the crucial (and all too common) mistakes that can undermine your success and detract from your personal brand.
Are you a Celebrity, VIP or Influencer?
Get the peace of mind you need…
We are the industry’s best-kept secret. If you’re a Celebrity, VIP, Influencer or a recognized industry leader etc we are happy to sign an NDA (non-disclosure agreement). We respect the public position that you are in. You will not get any testimonial pressure from us. We will not reference your likeliness, brand or name in any way. We get it and we understand. We do welcome and prefer private referrals.
Are you introverted, camera shy, or a diamond in the rough?
Don’t worry we’ve got you covered…
When it comes to our coaching service we have your back. Bianca gets introversion because she admits to being highly introverted herself.
We’ll work-in with your style, at your pace, quietly and efficiently. There’s no leaping out in front of you or getting you to do weird or wacky things on-screen in an attempt to change your natural style. If you are extroverted, don’t worry, we’ve got you covered too.
We do not subscribe to aggressive, high-pressure sales tactics. Bianca is selective as to who she works with. If you are highly driven to stand out in your field, you value substance over hype, you care enough to want the very best for yourself and you value quality over “being average” we can help you do just that.
You can start today by previewing our core service offerings and choose an option that best suits your needs.
★ YOUR ANALYSIS REPORT ★
This is your one-off customized report where you can start by sending Bianca a link of you presenting on video and she will analyze the effectiveness of your video presentation and provide expert analysis and personalized feedback. You will receive a detailed report that shows you what you can do to make immediate improvements, and how you can easily implement those changes.
Your One-off Report Includes:
- Details about what you are doing well, and areas that can be improved
- A list of practical suggestions tailored just for you, covering technical aspects of your filming set up, as well as your on-screen performance
- Trade secrets and little-known performance techniques gained from over 20 years of experience that will help you make immediate improvements with your screen presence
- You will receive an easy to access cloud-based visual portfolio, with time-stamped annotations captured from your video performance, and/or video examples to illustrate each of my recommendations with review comments.
You’ll get valuable insights that will help you make instant improvements in your video presentations. You’ll feel confident that you have come to the right place, you’ll get a “behind the scenes” experience of what it would be like to have Bianca as your own personal Video Presentation Coach. Assisting you every step of the way so that you’ll have more power and influence on-screen, and be more effective, engaging and compelling on-camera. You’ll be able to command the screen and master the lens in any filming situation. It’s easy to get started – click the link below.
Are you ready to command the screen? Do you want to avoid common on-camera pitfalls? Let’s get started.
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★ 1 ON 1 VIDEO COACHING ★
This is where you get to have Bianca as your own personal Video Presentation Coach. Bianca will work with you (virtually) to take your on-screen performance to another level. Customized on-going training that gets you results.
Bianca will work with you one-to-one:
- Plan and organize your content delivery for best filming results
- Identify your best camera angles, camera framing, lighting, background settings
- Create a strong first impression that hooks your viewers in
- Adopt “insider” secrets used by professional actors to help you to authentically connect with the camera
- Use acting techniques to manage on-camera tension and anxiety
- Overcome unconscious mannerisms that detract from your performance
- Avoid common mistakes that can detract from your credibility and screen presence
- Develop body awareness to identify and release stored tension
- Establish the right energy level and subtext for your message
- Use body language / clothing / makeup / eye contact / gestures for maximum effect
- Develop onscreen congruency, so that your look matches your message
Plus many more insider secrets that will help you to enhance your on-screen presence!
During your ongoing work with Bianca, you will be recording a series of video presentations (aligned with your existing content strategy). Bianca will work with you virtually to help you to incorporate her teachings, providing detailed feedback on each of your video presentations until you reach your desired outcome and are delighted with your standard of performance.
Contact Bianca now. Let’s discuss your needs and together we’ll tailor a package that is right for you.
Are you ready to deliver compelling videos? Click to learn more about how we can help you do just that.
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★ YOUR VIDEO PROJECT ★
Do you want a compelling video to promote your business? We make it easy! STEBIAN.com provides customized video production services to help you achieve your goals.
★ Would you like your video footage professionally edited and produced?
Bianca will take your raw video footage, and produce a video for you, e.g.
- You provide raw footage of your video presentation
- Alternatively, Bianca can meet with you in person to film and coach your presenter
- Liaise with Bianca during the editing process to agree on revisions (using video collaboration software)
- You receive a finished video, ready to share with your audience
★ Do you need a professional presenter for your project?
Bianca will present your message and produce a video on behalf of your business, e.g.
- You provide the marketing messages and visual imagery (logo, product shots etc)
- Bianca fronts your video presentation
- Liaise with Bianca during the editing process to agree on revisions (using video collaboration software)
- You receive a finished video, ready to share with your audience
Pricing will vary due to the size, scale, scope and production value required for each video project. A high-level summary of services offered include (but are not limited to):
To fully achieve your goals, your video needs a great strategy. Our strategic team will ensure your video is set up to succeed right from the outset including:
- Creative brief preparation
- Assistance with message scripting
- Guidance on location, wardrobe, framing, lighting, and shot lists
Whether you are creating social videos, or videos to promote products and services on your website, we’ve got you covered:
- Equipment and studio setup
- Presenter coaching to ensure you deliver a compelling video presentation on the day
- On-site or on-set prep and coaching of you, your staff or your talent (i.e actors, models)
- Professional direction and filming of your video footage
It’s one thing to have the right ingredients, but it takes special skill to pull all the elements together to create a video that delivers results!
- Professional video editing (done collaboratively with your input)
- Incorporation of music, graphics and other visual elements
- Production of finished video ready for audience viewing
Ready to discuss your needs? Contact us now and together we’ll tailor a package that is right for you.
Book in a call today. Together we can make it happen.
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Client Praise – Various projects
Author “Awesomely Simple”, educator, speaker.
“One of the Top 100 Business Thought Leaders in America”
“Bianca’s expert insights were invaluable to taking my video work to a completely new level”
I recently asked Bianca to help me improve the quality and professionalism of my video work. Although I’ve been a professional speaker/corporate educator for nearly 20 years, Bianca was able to give me advice, coaching, and input that made a huge positive impact on how I produced my videos – including lighting, clothing, style, background, voice… Her expert insights were invaluable in taking my video work to a completely new level. In addition, she was a complete joy to work with – very personable, extremely focused and dedicated to my success. I am truly pleased to offer my very highest recommendation on behalf of Bianca – she is an amazing person and does an absolutely superior job.
Professional Speaker, Entrepreneurship Teacher, Hoover Academy.
“I cannot think of anyone who understands the differences better than Bianca Te Rito”
I have made over 2000 speeches and I think I’m pretty good at it. But I recently started a video blog, and wow is working in front of a camera different. Most speakers don’t know how to project toward that little glass lens. It’s very different from a live audience. I cannot think of anyone who understands the differences better than Bianca Te Rito. Her recommendations, after watching some of my videos, were totally new ideas to me, but old hat to onscreen experts like Bianca. Her work was quick, to the point, and incredibly helpful. And delivered in a very visual way (not just verbal recommendations) that made new ideas easy to understand and apply. She’s a delight to work with!
Co-Founder of the Legacy Organizer iPhone App
“You are clearly a real expert in this field”
Bianca – thank you for your fantastic comments and really valuable advice. You are clearly a real expert in this field and I would strongly recommend anyone thinking about business presentations to get in touch with you.
“Bianca’s communication has always been prompt, informative and she always provides clear and effective solutions”
I have known Bianca personally and professionally for over ten years. She has featured as both a cover and a fitness model in Fitness Life magazine, and was a true professional in all aspects of her modeling work; from her personal presentation, organization plus of course her ability to portray the right expressions behind the camera. More recently Bianca has assisted us in social media development, providing detailed how-to-video tutorials tailored specifically to my needs. Her communication has always been prompt, informative and she always provides clear and effective solutions. Bianca is personable, a great listener shows empathy and professionalism and has the ability to gauge her clients’ specific needs. I would highly recommend her to anyone that wants to improve their online presentation and brand or be guided by social media development.
Web Designer/Web Developer at IJL Designs
“Bianca Te Rito is the real deal”
She has an innate sense of how to market your brand to not only make you attractive to your target audience but also how to use your best qualities to make your brand authentic. She is bright, personable, generous with her time and knowledge and will point you in the right direction every time. I highly recommend Bianca and STEBIAN.com for your online branding needs.
Managing Director of The RESULTS Group
“Bianca really knows her subject and can be completely relied on to perform a high-quality job”
Bianca helped me to create and express my online personal brand in a powerful and compelling way. She really knows her subject and can be completely relied on to perform a high-quality job. From strategy through to execution – I trust Bianca to take care of all the details and just “make things happen”. She is a rock star and gets the right things done right
Chief Operating Officer at RESULTS.com The Business Execution Experts, Strategy Consultant, Author
“Bianca has a great big heart and takes real pride in getting great results for her clients”
Bianca is the hardest working person I know. She is a highly-disciplined, task-focused achiever who drives execution and is relentless in making sure projects are completed on time and to a high standard. Bianca brings order to chaos by organizing, structuring, and thoroughly documenting anything she is involved in. Bianca has a rare combination of talents: an in-depth knowledge of acting & presenting skills from her many years in the performing arts – combined with best practice business methodologies in marketing and strategy – gained from her association with RESULTS.com. Anyone who works with Bianca always gets massive value. She has a great big heart and takes real pride in getting great results for her clients.
Financial Futures Group
“Bianca is highly intuitive and will always strive for nothing less than exceptional results”
Bianca is focused and passionate about her career and the goals she sets for herself both personally and professionally. She is an inspiration combining beauty, skill, and discipline in each area of her life. Her determination and commitment to maintaining a healthy lifestyle is reflected in every aspect of her personal and professional life. Bianca is a strong, intelligent, loyal woman who will create success with any project or person she sets her sights on. She is highly intuitive and will always strive for nothing less than exceptional results. I have known Bianca for over 10 years.
CEO ProCare Health
“Bianca is relentless at driving implementation, and has the ability to increase the personal effectiveness of those around her”
It is with great pleasure that I recommend Bianca Te Rito. Bianca is the kind of person you can completely rely on to manage any project to completion – on time, and to a high standard. Bianca takes pride in getting great results and has greatly contributed to the systemization and streamlining of our core processes. Bianca is very professional and highly-disciplined in her approach to business – able to work with people at all levels of the company to get things done. Bianca is relentless at driving implementation and has the ability to increase the personal effectiveness of those around her – by helping them better focus on the task at hand. Bianca is also a most dependable team player. Her good judgment and mature outlook ensure a logical and practical approach to her endeavors. Bianca added immense value while she was here and we would certainly hire her again. I recommend her highly, and I am happy to give her my wholehearted endorsement.
Head of Customer Engagement Team at RESULTS.com
“I have not worked with anyone who is more focused and determined”
There is one word that comes to mind when I think of Bianca – “Disciplined”. I have not worked with anyone who is more focused and determined. Projects get completed when Bianca is involved, and I don’t say that lightly! Completed to Bianca means start to finish, time-lined actions, KPIs achieved, budgets met, mission accomplished: full stop.
Police Ten 7 at Screentime NZ Ltd
“Bianca is able to collaborate very well with directors in both commercial broadcast and film”
Bianca is a creative and insightful individual who is able to collaborate very well with directors in both commercial, broadcast and film. Her enthusiasm, professionalism as well as a sense of humor has made her popular and highly respected amongst her peers. Highly recommended.