Do You Want to Deliver Masterful, Compelling Videos?
1st impressions are crucial. Within 3 to 8 seconds, your viewers have judged your income, level of education, and even your level of success.
“Within 30 seconds (providing you are compelling and engaging enough for them to be still watching) they’ve also judged your level of intelligence, honesty, competence, friendliness, and confidence. Once they’ve formed this 1st impression, you are stuck with it”
It is an inescapable fact. “How” you deliver your message can be more important to the viewer than the message itself. Many people undermine their video work because they don’t know the secrets for giving a successful video presentation that delivers a compelling message to their target audience.
Remember that while human beings have evolved as a species over the last two to three million years, spoken language is a relatively recent invention, only tens of thousands of years old. As a result, we are evolved to be more proficient at communicating non-verbally which is further enhanced (negatively or positively) on-screen.
Realize that You are a Continuous Transmitter
Your face and body language reveal your feelings to your viewers as they change from moment to moment at the rate of several thousand signals per second. Your audience picks up on your feelings. Mirror neurons (special brain cells that were only discovered in the nineties) make us automatically empathize with the people we observe.
“What you do speaks so loud…
I cannot hear what you say”–Ralph Waldo Emerson
For example, (dependent on how present you are) when someone smiles at you on the street, your mirror neurons generate an urge to smile back. When you see fear on someone’s face, (more so with someone close to you) you’ll unconsciously sense a level of anxiety or fear yourself. When you see someone who looks angry, you will on some level feel subtle forms of aggression, irritation, etc. You “mirror” what you see. This speaks volumes on-screen.
Whatever You are Feeling, Your Audience Feels it too!
Humans evolved this special ability over countless generations to help us determine friend from foe, and display the correct emotion to match the social situation. We don’t watch a person’s face and think about their intentions, our subconscious brains automatically tune into their feelings. When it comes to your video presentations, whatever emotion you are feeling, thanks to mirror neurons, your audience will automatically be feeling it too!
If you feel nervous and tense about appearing on-camera, or your eye-contact with the lens is slightly off, your audience will be nervous and tense watching you. If you are using the wrong type of eye-contact on-screen you can appear emotionally disengaged, or aggressive, or even creepy!
Also, you cannot control how the viewer is going to watch your video. They can rewind, pause, zoom-in, go full-screen, or even study your face closely on a large screen if they want. The emotions you project on-screen will determine the extent to which people will trust you.
Master Your On-camera Presence and Influence
People new to video presenting come across very differently on camera than they do in the flesh. Presenting to a camera lens requires a completely different skill-set from public speaking; a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on video. Even confident speakers and presenters can “blow it”. The sad thing is many of them don’t even know they’ve delivered a poor performance, as a result, they’ve unwittingly decreased their credibility, influence, and authority.
“Presenting on stage is like a Surgeon operating with a scalpel.
Presenting on-camera is like a Surgeon operating with a laser.”
Micro in-the-Moment but Macro On-screen
Without realizing it you can undermine your screen presence and authority. Yes, that involuntary elbow flare-out each time the presenter speaks about pricing is a classic example of an unconscious “tell” – imbuing the frame with skepticism and doubt and how your viewer experiences you. Remember micro in-the-moment but macro on screen.
Your voice, face, body, expressions, and energy all communicate the essence of who you are. These natural gifts are unique to you. If used well, they can help you present yourself and your message in a deeply compelling way when you speak with people in life. However, on-camera, if any of these expressive instruments are blocked, poorly used, or underdeveloped, you will have out-of-tune instruments that can reduce the effectiveness of your messaging.
The camera has no human qualities. It doesn’t blink, smile, or give you encouraging feedback as you’d experience with real-world visual clues in human interactions. This can be a disconcerting experience. The camera is an all-seeing eye that captures all of your nuances in detail in those micro-moments on screen.
If you use the right on-camera techniques supported by the right messaging it creates a powerful marketing opportunity for you. If you don’t, your video performance can negatively impact you and your brand.
Unnecessary reshoots and corrective editing to fix your performance issues will drive up production costs and cause lost time and frustration.
Anyone can Film Themselves on Video. But not Everyone is Watchable
It’s not about talent it’s about skill – it’s 80% learned skills and 20% talent
Professional TV/Film actors, spokespeople, and presenters are trained in skills which optimize the nuances of working in front of the camera lens. They learn proven techniques which help them to “sell the shot” (product, service, message, idea, etc). It’s 80% learned skills and 20% talent. They make it look effortless and are paid well for it.
To their target audience, they are perceived as believable, likable, and relatable. They have the ability to captivate the viewer, trigger their emotions, and shape the viewer attitudes towards the intended product or service. Unbeknown to you (the viewer) they (the director, actor, production, etc) are using a ton of visual persuasion techniques like;
- Preprogrammed (unconscious) emotion-laden-triggering visual clues i.e. sex, beauty, nurturance, status envy, high/low social status
- Status indicators that are anxiety producing (commonly used in high-fashion advertising), brain trappers and metaphors
- Subtle sex-roles cues, stylistic principles, and clustering that accentuate feelings of inferiority or superiority
- And there are different types of class structure for beauty – designed to trigger viewer identification
- Engagement techniques that evoke trust or curiosity to “sell the message” on-screen.
The upside to this is that you can apply these techniques too. You can adopt screen-craft and production techniques that are specifically tailored to influence and shape the point of view for your intended audience.
You can be Compelling, Confident and Masterful on Video
Master the screen and command the lens in any filming situation – here’s how we can help you…
STEBIAN.com Video Presentation Coaching and Production was established in 2006 we’ve served our clients for 13 years and counting.
Founder, Bianca Te Rito provides an exclusive, personalized, consulting service for business owners, start-up entrepreneurs, thought leaders, speakers, and VIPs to help them present themselves, their products and services, and brand message to their target audience in the most effective way possible on video.
Bianca works virtually with a variety of clients around the world. They all want to deliver effective video presentations but often feel self-conscious being on-camera. As recognized industry leaders, they want to avoid making crucial (and all too common) on-screen mistakes that can detract from their key messages and undermine their video production efforts.
Being seen in a professional light is of prime importance to them. They have brands to build, businesses to lead, and clients (internal and external) to please. They have their thought-leadership to uphold and reputations to protect. This is why they demand quality and set high standards for themselves and their service providers. When it comes to video presentations, they only want to release content they are proud to put their name on.
Bianca’s clients want to master the screen and command the lens, in a compelling way and in any filming situation.
Whether it is for;
- Sales and Marketing presentations
- Product demonstrations
- Internal staff communications, investor relations, live video interviews to
- Behind the scenes videos, up close and personal vlogs, or sharing their thought leadership online with video.
What YOU WON’T get is one of those ubiquitous, one size fits all, cookie cutter “video content marketing” packages that are promoted online. They contain generic tips that are superficial at best and don’t really help you to improve your video presentations. It is highly unlikely that these providers have ever been paid to work in a professional capacity in front of the camera as an actor or presenter, or behind the camera in TV advertising and film production or film-related industries.
What YOU WILL get is an intimate, personalized coaching service that comes with the peace of mind of knowing you’re in safe hands. You will get advice and coaching you need from a real-world operator with over 20 years of industry experience.
Throughout her career Bianca has collaborated with 1000s of people from all walks of life, working with professionals at the top of their game, to total newbies. She has coached, observed, hired, cast, and managed actors, presenters models, and talent.
Bianca has seen and experienced the nitty-gritty that happens behind the scenes, she knows firsthand that no one (no matter how beautiful, smart, successful, wealthy, powerful, or famous) wants to feel foolish or look stupid. Most don’t aspire to blunder or fail in front of peers, colleagues or clients. Most don’t want to be laughed at, rejected, criticized, ridiculed or ignored. Most don’t aspire to be the average one, to be the sucky-one.
It takes a knowledgeable and caring approach to help build people’s self-confidence and get the best out of them on screen.
You can be confident you are in the BEST hands and you can be sure, that you’ve engaged a highly trained and skilled professional. Because…when you work with Bianca, you get one of a kind expert coaching and advice from a professional TV/film actress and model (Fun fact: she booked her first modeling job aged 12). Bianca is a trained screen actress and product spokesperson. She has booked numerous 5 figure roles for TV commercial work. This requires the ability to perform an action, or expression, or deliver a single line of (at times inane) dialogue in such a compelling way that it convinces millions of viewers to purchase the product being advertised.
In her performance background, she has performed lead roles in short films, TV soap operas, high profile TV commercials, corporate videos, music videos, and radio commercials. Bianca has trained to a master’s level in both Meisner and Stanislavski acting techniques and has studied with high profile casting directors and acclaimed acting tutors.
From this wealth of industry experience in front of and behind the camera, you can feel safe that Bianca has the real world skills to teach you how to present yourself on camera in the most effective way possible and help you avoid making the crucial (and all too common) mistakes that can undermine your success and detract from your personal brand.
Are you a Celebrity, VIP or Influencer?
Get the peace of mind you need…
We are the industry’s best-kept secret. If you’re a Celebrity, VIP, Influencer or a recognized industry leader etc we tend to operate under NDAs (non-disclosure agreement) with our clients. We respect the public position that you are in and that you may have areas of concern that are sensitive in nature.
You will not get any testimonial pressure from us. We will not reference your likeliness, brand or name in any way. We get it and we understand. We do welcome and prefer private referrals.
Are you Introverted, Camera shy, or a Diamond in the Rough?
Don’t worry we’ve got you covered…
When it comes to our coaching service we have your back. Bianca gets introversion because she admits to being highly introverted herself.
We’ll work-in with your style, at your pace, quietly and efficiently. There’s no leaping out in front of you or getting you to do weird or wacky things on-screen in an attempt to change your natural style. If you are extroverted, don’t worry, we’ve got you covered too.
We do not subscribe to aggressive, high-pressure sales tactics. Bianca is selective as to who she works with. If you are highly driven to stand out in your field, you value substance over hype, you care enough to want the very best for yourself and you value quality over “being average” we can help you do just that.
You can start today by previewing our core service offerings and choose an option that best suits your needs.
Are you ready to command the screen? Do you want to avoid common on-camera pitfalls? Let’s get started.
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Client Praise – Various projects
Author “Awesomely Simple”, educator, speaker.
“One of the Top 100 Business Thought Leaders in America”
“Bianca’s expert insights were invaluable to taking my video work to a completely new level”
I recently asked Bianca to help me improve the quality and professionalism of my video work. Although I’ve been a professional speaker/corporate educator for nearly 20 years, Bianca was able to give me advice, coaching, and input that made a huge positive impact on how I produced my videos – including lighting, clothing, style, background, voice… Her expert insights were invaluable in taking my video work to a completely new level. In addition, she was a complete joy to work with – very personable, extremely focused and dedicated to my success. I am truly pleased to offer my very highest recommendation on behalf of Bianca – she is an amazing person and does an absolutely superior job.
Professional Speaker, Entrepreneurship Teacher, Hoover Academy.
“I cannot think of anyone who understands the differences better than Bianca Te Rito”
I have made over 2000 speeches and I think I’m pretty good at it. But I recently started a video blog, and wow is working in front of a camera different. Most speakers don’t know how to project toward that little glass lens. It’s very different from a live audience. I cannot think of anyone who understands the differences better than Bianca Te Rito. Her recommendations, after watching some of my videos, were totally new ideas to me, but old hat to onscreen experts like Bianca. Her work was quick, to the point, and incredibly helpful. And delivered in a very visual way (not just verbal recommendations) that made new ideas easy to understand and apply. She’s a delight to work with!
Co-Founder of the Legacy Organizer iPhone App
“You are clearly a real expert in this field”
Bianca – thank you for your fantastic comments and really valuable advice. You are clearly a real expert in this field and I would strongly recommend anyone thinking about business presentations to get in touch with you.
“Bianca’s communication has always been prompt, informative and she always provides clear and effective solutions”
I have known Bianca personally and professionally for over ten years. She has featured as both a cover and a fitness model in Fitness Life magazine, and was a true professional in all aspects of her modeling work; from her personal presentation, organization plus of course her ability to portray the right expressions behind the camera. More recently Bianca has assisted us in social media development, providing detailed how-to-video tutorials tailored specifically to my needs. Her communication has always been prompt, informative and she always provides clear and effective solutions. Bianca is personable, a great listener shows empathy and professionalism and has the ability to gauge her clients’ specific needs. I would highly recommend her to anyone that wants to improve their online presentation and brand or be guided by social media development.
Web Designer/Web Developer at IJL Designs
“Bianca Te Rito is the real deal”
She has an innate sense of how to market your brand to not only make you attractive to your target audience but also how to use your best qualities to make your brand authentic. She is bright, personable, generous with her time and knowledge and will point you in the right direction every time. I highly recommend Bianca and STEBIAN.com for your online branding needs.
Managing Director of The RESULTS Group
“Bianca really knows her subject and can be completely relied on to perform a high-quality job”
Bianca helped me to create and express my online personal brand in a powerful and compelling way. She really knows her subject and can be completely relied on to perform a high-quality job. From strategy through to execution – I trust Bianca to take care of all the details and just “make things happen”. She is a rock star and gets the right things done right
Chief Operating Officer at RESULTS.com The Business Execution Experts, Strategy Consultant, Author
“Bianca has a great big heart and takes real pride in getting great results for her clients”
Bianca is the hardest working person I know. She is a highly-disciplined, task-focused achiever who drives execution and is relentless in making sure projects are completed on time and to a high standard. Bianca brings order to chaos by organizing, structuring, and thoroughly documenting anything she is involved in. Bianca has a rare combination of talents: an in-depth knowledge of acting & presenting skills from her many years in the performing arts – combined with best practice business methodologies in marketing and strategy – gained from her association with RESULTS.com. Anyone who works with Bianca always gets massive value. She has a great big heart and takes real pride in getting great results for her clients.
Financial Futures Group
“Bianca is highly intuitive and will always strive for nothing less than exceptional results”
Bianca is focused and passionate about her career and the goals she sets for herself both personally and professionally. She is an inspiration combining beauty, skill, and discipline in each area of her life. Her determination and commitment to maintaining a healthy lifestyle is reflected in every aspect of her personal and professional life. Bianca is a strong, intelligent, loyal woman who will create success with any project or person she sets her sights on. She is highly intuitive and will always strive for nothing less than exceptional results. I have known Bianca for over 10 years.
CEO ProCare Health
“Bianca is relentless at driving implementation, and has the ability to increase the personal effectiveness of those around her”
It is with great pleasure that I recommend Bianca Te Rito. Bianca is the kind of person you can completely rely on to manage any project to completion – on time, and to a high standard. Bianca takes pride in getting great results and has greatly contributed to the systemization and streamlining of our core processes. Bianca is very professional and highly-disciplined in her approach to business – able to work with people at all levels of the company to get things done. Bianca is relentless at driving implementation and has the ability to increase the personal effectiveness of those around her – by helping them better focus on the task at hand. Bianca is also a most dependable team player. Her good judgment and mature outlook ensure a logical and practical approach to her endeavors. Bianca added immense value while she was here and we would certainly hire her again. I recommend her highly, and I am happy to give her my wholehearted endorsement.
Head of Customer Engagement Team at RESULTS.com
“I have not worked with anyone who is more focused and determined”
There is one word that comes to mind when I think of Bianca – “Disciplined”. I have not worked with anyone who is more focused and determined. Projects get completed when Bianca is involved, and I don’t say that lightly! Completed to Bianca means start to finish, time-lined actions, KPIs achieved, budgets met, mission accomplished: full stop.
Police Ten 7 at Screentime NZ Ltd
“Bianca is able to collaborate very well with directors in both commercial broadcast and film”
Bianca is a creative and insightful individual who is able to collaborate very well with directors in both commercial, broadcast and film. Her enthusiasm, professionalism as well as a sense of humor has made her popular and highly respected amongst her peers. Highly recommended.