You are in the Best Hands
- If you’re highly driven to stand out in your field. You value substance over hype
- You care enough to want the very best for yourself, and your audience
- You want to make a powerful first impression on-screen
- You want to avoid common video presenting mistakes – mistakes that undermine your on-screen performance and your ability to influence. And you value quality over “being average”? You have come to the right place
We can help you to present and create powerful, masterful, compelling videos that get results.
Author “Awesomely Simple”, educator, speaker. Director of Marketing at RESULTS.com Professional Speaker, Entrepreneurship Teacher, Hoover Academy. "Executive Muscle" Award-Winning Business Author, Speaker, Web Designer/Web Developer at IJL Designs
“Bianca’s expert insights were invaluable to taking my video work to a completely new level”
“One of the Top 100 Business Thought Leaders in America”
“Bianca’s videos increased our conversion rates on Facebook by 24%. LinkedIn by 31%. And our landing page conversion rates by 37%.”
“I cannot think of anyone who understands the differences of Stage and Screen better than Bianca.”
“Bianca patiently coached me step by step to adapt my “stage persona” for the lens. The outcome was a more natural on-screen presence.”
Strategy Execution Coach, former Mr. NZ Bodybuilding Champion
“Bianca Te Rito is the real deal, she has an innate sense of how to market your brand to your target audience, and use your best qualities to make your brand authentic.”
Author “Awesomely Simple”, educator, speaker.
Director of Marketing at RESULTS.com
Professional Speaker, Entrepreneurship Teacher, Hoover Academy.
"Executive Muscle" Award-Winning Business Author, Speaker,
Web Designer/Web Developer at IJL Designs
Camera-Ready 1st Impressions
1st impressions are crucial. Within 3 to 8 seconds, your viewers have judged your income, level of education, and even your level of success.
“Within 30 seconds (providing you are compelling and engaging enough for them to be still watching) they’ve also judged your level of intelligence, honesty, competence, friendliness, and confidence. Once they’ve formed this 1st impression, you are stuck with it”
It is an inescapable fact. “How” you deliver your message can be more important to the viewer than the message itself.
Often people undermine their video work because they don’t know the secrets for giving a successful video presentation. Remember that while human beings have evolved as a species over the last two to three million years, spoken language is a relatively recent invention, only tens of thousands of years old.
As a result, we are evolved to be more proficient at communicating non-verbally which is further enhanced (negatively or positively) on-screen.
Realize that You are a Continuous Transmitter
Mirror neurons (special brain cells that were only discovered in the nineties) can make us automatically empathize with the people we observe. Your face and body language reveal your feelings to your viewers as they change from moment to moment – at the rate of several thousand signals per second. This is heightened under the scrutiny of the camera lens. And it speaks volumes on-screen. As as a result, your viewer will detect every little facial expression, nuance and emotion – and may even begin to internalise what they on-screen.
You “mirror” what you see – and begin to feel what you see, whether you are aware of it or not.
“What you do speaks so loud…
I cannot hear what you say”–Ralph Waldo Emerson
For example, (dependent on how present you are) if someone smiles at you on the street, your mirror neurons generate an urge to smile back. If you see the fear on someone’s face, (more so with someone close to you) you’ll unconsciously sense a level of anxiety or fear yourself.
Likewise, when you see someone who looks angry, you will on some level feel subtle forms of aggression, irritation, etc.
Whatever You are Feeling, Your Audience Feels it too!
Humans evolved this special ability over countless generations to help us determine friend from foe, and display the correct emotion to match the social situation.
We don’t watch a person’s face and think about their intentions, our subconscious brains automatically tune into their feelings.
When it comes to your video presentations, whatever emotion you are feeling, thanks to mirror neurons, your audience will automatically be feeling it too!
If you feel nervous and tense about appearing on-camera, or your eye-contact with the lens is slightly off, your audience will be nervous and tense watching you. If you are using the wrong type of eye-contact on-screen you can appear emotionally disengaged, or aggressive, or even creepy!
Also, you cannot control how the viewer is going to watch your video. They can rewind, pause, zoom-in, go full-screen, or even study your face closely on a large screen if they want. The emotions you project on-screen will determine the extent to which people will trust you.
People new to video presenting come across very differently on camera than they do in the flesh.
Presenting to a camera lens requires a completely different skill-set from public speaking; a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on video.
Even confident speakers and presenters can “blow it”. The sad thing is many of them don’t even know they’ve delivered a poor performance, as a result, they’ve unwittingly decreased their credibility, influence, and authority.
“Presenting on stage is like a Surgeon operating with a scalpel.
Presenting on-camera is like a Surgeon operating with a laser.”
Micro in-the-Moment but Macro On-screen
Without realizing it you can undermine your screen presence and authority. Yes, that involuntary elbow flare-out each time the presenter speaks about pricing is a classic example of an unconscious “tell” – imbuing the frame with scepticism and doubt and how your viewer experiences you. Remember micro in-the-moment but macro on screen.
Your voice, face, body, expressions, and energy all communicate the essence of who you are. These natural gifts are unique to you. If used well, they can help you present yourself and your message in a deeply compelling way. However, on-camera, if any of these expressive instruments are blocked, poorly used, or underdeveloped. You will have instruments that are out-of-tune, reducing the effectiveness of your messaging and its impact on the viewer.
Also, the camera has no human qualities. It doesn’t blink, smile, or give you encouraging feedback. Like the visual clues, you’d experience in real-world human interactions. This can be a disconcerting experience.
However, if you use the right on-camera techniques. Supported by the right messaging. It creates a powerful marketing opportunity for you. If you don’t, your video performance will fall flat – negatively impacting the intention of your message or brand. Plus, unnecessary reshoots and corrective editing to fix a lack-lustre on-camera delivery will drive up production costs, cause time delays and frustrations.
Anyone can Film Themselves on Video. But not Everyone is Watchable
It’s not about talent it’s about skill – it’s 80% learned skills and 20% talent
Professional TV/Film actors, spokespeople, and presenters are trained in skills that optimize the nuances of working in front of the camera lens. They’ve learned proven techniques to help them to “sell the shot” (product, service, message, idea, etc). And, they make it look effortless and are paid well for it.
To their target audience, they are perceived as believable, likable, and relatable. They have the ability to captivate the viewer, trigger their emotions, and shape the viewer’s attitudes towards the intended product or service.
Unbeknown to you (the viewer) they (the director, actor, production, etc) are using a ton of visual persuasion techniques like;
- Preprogrammed (unconscious) emotion-laden-triggering visual clues i.e. sex, beauty, nurturance, status-envy, high/low social status
- Status indicators that are anxiety-producing (commonly used in high-fashion advertising), brain trappers and metaphors
- Subtle sex-roles cues, stylistic principles, and clustering that accentuate feelings of inferiority or superiority
- Different types of class structure for beauty i.e girl next, exotic, classic etc – designed to trigger viewer identification
- Engagement techniques that evoke trust, desire or curiosity to “sell the message” on-screen.
The upside to this is that you can apply these techniques too. You can adopt screen-craft and production techniques that are specifically tailored to you and your brand to influence and shape the point of view for your intended audience.
Master the screen and command the lens in any filming situation – here’s how we can help you…
Established in 2006 Founder Bianca Te Rito has provided an exclusive, personalized, high-end video presentation coaching and camera-ready, on-screen performance direction for business owners, professionals, thought-leaders, speakers, entrepreneurs, authors and VIPs.
With the ability to operate virtually, in-person or via video collaboration platforms. Bianca has worked with a variety of clients around the world. Including professional service firms (UK), TV/entertainment (Los Angeles), digital media, fitness, health and wellbeing (New Zealand / USA). Educational, tech start-ups (San Francisco) and coached best-selling, award-winning business authors and speakers (including one of the top 100 thought leaders in the USA).
Through STEBIANmedia Bianca has helped her clients present themselves, their products and services, and brand message to their target audience in the most effective way possible on-screen.
Her clients all want to deliver effective video presentations but often feel overwhelmed, self-conscious and uncomfortable being on video.
As recognized industry leaders, they want to avoid making crucial (and all too common) on-screen mistakes that can detract from their key messages and undermine their video production efforts.
Being seen in a professional light is of prime importance to them. They have brands to build, businesses to lead, and clients (internal and external) to please. And, they have their thought-leadership to uphold and reputations to protect.
This is why they demand quality and set high standards for themselves and their service providers. When it comes to video, they only want to release content they feel confident to appear in whether it’s for their personal or professional business brand.
Bianca’s clients want to master the screen and command the lens, in a compelling way, in any filming situation and on any filming device
Whether it is for;
- Sales presentations, teasers, content snippets
- Product demonstrations
- Internal staff communications, investor relations, live video interviews to
- Behind the scenes videos, up close and personal vlogs, or sharing their thought leadership online with video.
If you are a Celebrity, VIP or Influencer? Get the peace of mind you need…
We are the industry’s best-kept secret. If you’re a Celebrity, VIP, Influencer or a recognized industry leader, etc we tend to operate under NDAs (non-disclosure agreement) with our clients. We respect the public position that you are in and that you may have areas of concern that are sensitive in nature.
You will not get any testimonial pressure from us. We will not reference your likeliness, brand or name in any way. We get it and we understand. We do welcome and prefer private referrals.
If you are an Introvert, are Camera-shy, or a Diamond in the Rough? Don’t worry we’ve got you covered…
When it comes to our coaching service we have your back. Bianca gets introversion because she admits to being highly introverted herself.
We’ll work-in with your style, at your pace, quietly and efficiently. There’s no leaping out in front of you or getting you to do weird or wacky things on-screen. In an attempt to change your natural style.
If you are extroverted, don’t worry, we’ve got you covered too.
Often our clients feel daunted by the idea of putting themselves on video. Some don’t know where to start or are frustrated by the generic, cookie-cutter video marketing advice online.
Some want to create and present better videos for their target audience. Some want to avoid on-camera presentation mistakes that can undermine their screen presence and authority.
Rest Assured you are in the Best Hands
When you engage Bianca you will get;
- intimate, personalized coaching service from a highly trained, skilled professional
- the tailored guidance from a real-world operator with over 20 years of TV/Film industry experience working in front of and behind the camera.
Throughout her career Bianca has collaborated with 1000s of people from all walks of life, working with professionals at the top of their game, to absolute newcomers.
Bianca has coached, observed, hired, cast, and managed actors, presenters models, and talent. She has seen and experienced the nitty-gritty that happens behind the scenes.
Bianca knows firsthand that no one no matter how smart, beautiful, successful, wealthy, powerful, or famous wants to ever feel like an amateur. Or be out of their depth. No-one wants to bomb in front of others or worse on-screen. Where seconds amount to $1000s of dollars of production costs. And the pressure to perform and deliver the goods is on.
It takes a knowledgeable and caring approach to help build people’s self-confidence and get the best out of them on screen.
Bianca’s Experience in Front of and Behind the Camera – And how this helps you
When you engage Bianca, you get one of a kind expert coaching and advice from a professional TV/film actress and model. (Fun fact: she booked her first modelling job aged 12).
Bianca is a trained TV/Film screen actress, published cover and features fitness model and a skilled spokesperson in the fields of health, wellbeing and fitness.
From product promotions, product launches, and trade shows. Bianca has booked numerous 5 figure roles for TV commercial work. This requires the ability to perform an action, or expression, or deliver a single line of (at times inane) dialogue in such a compelling way that it convinces millions of viewers to purchase the product being advertised.
Bianca has performed lead roles in:
- Short films, TV soap operas
- High profile TV commercials
- Corporate videos, non-broadcast and music videos
- Radio commercials.
Also, she has featured on Fitness and Lifestyle magazine covers, billboards, point-of-sale material and has featured regularly as a fitness model. Bianca has modelled for fashion runways, events, and represented commercial products in fashion campaigns, print media, online media, and television.
Having booked high profile TVCs (TV commercials) campaigns for consumer brands; Colgate, Nestle, Sanitarium, Wiltshire to list a few. Bianca also volunteered her time and acting skills after engaging a lead role to proudly support New Zealand Women’s Refuge – “Day after Day.” National TV advertising public service campaign for domestic violence later went on to win silver at the New York Screen Festival, USA.
Bianca continues to volunteer her on and off-camera skills to non-profit organizations that support women and children at risk, drug and alcohol and domestic violence campaigns.
Experience Behind the Camera
Bianca has contracted her services in TV/film production, Casting, TV advertising, Public relations and Governance roles in corporate environments and consulted in fast-growth entrepreneurial firms.
She has talent managed / model booked in agency roles, evaluated the on-screen performance of thousands of individuals as part of a casting agency, and has worked in post-production edit suites as part of a TV advertising firm.
Bianca has trained to a master’s level (a 5-year weekly in-person class commitment) in both Meisner and Stanislavski acting techniques. She has studied and worked with high profile casting directors, TV commercial directors, film directors and producers, film-editors, agency creative directors and acclaimed acting tutors.
Having achieved a U.S Permanent Resident Status (aka Green Card) Bianca continues to audition for TV and Film projects in L.A and San Francisco to stay industry sharp. Continually honing her craft, and a passion for learning and growth Bianca attends regular acting classes or weekend workshops with casting directors and industry-related TV and Film creatives.
From this wealth of industry experience and personal disciplines in front of and behind the camera. You can feel safe that Bianca has the real-world skills to teach you how to present yourself on camera in the most effective way possible. And she can help you to avoid making the crucial (and all too common) mistakes that can undermine your success and detract from your personal brand.
What YOU WON’T get is one of those ubiquitous, one size fits all, cookie-cutter “video content marketing” packages that are promoted online. They contain generic tips that are superficial at best and don’t really help you to improve your video presentations. It is highly unlikely that these providers have ever been paid to work in a professional capacity in front of the camera as an actor or presenter, or behind the camera in TV advertising and film production or film-related industries.
From this wealth of industry experience in front of and behind the camera, you can feel safe that Bianca has the real-world skills to teach you how to present yourself on camera in the most effective way possible and help you avoid making the crucial (and all too common) mistakes that can undermine your success and detract from your personal brand.
If you are highly driven to stand out in your field, you value substance over hype, you care enough to want the very best for yourself and you value quality over “being average” we can help you do just that.
You can start today by previewing our core service offerings and choose an option that best suits your needs.