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For many businesses, there is no one-size-fits-all practice for integrating video or on-camera screen work into your personal, professional or business brand.
Since 2010 STEBIANmedia has worked with and offered;
- Custom video presentation coaching, consulting and on-screen performance direction: for personal / business brands, business professionals, thought-leaders, VIPS, rising-stars, authors and speakers. To help them present themselves, their products and services, and brand message to their target audience in the most effective way possible on-screen
- Camera-ready training: On-camera skills and screen presence training for internationally-renowned thought leaders, Tech CEOs, best-selling, award-winning business authors and speakers
- Full or partial video production: Customised and flexible services for personal / business brands. To help them turn their vision, story or message into compelling, impactful videos that get the right results
- Optimised digital assets for video, visuals and audio: to multiply existing social media content – with optimised visuals, audios and videos. Turning existing content i.e. blog posts, podcasts, long-form video, webinars, audio/video interviews etc into multiple different bite-size social-savvy-shareable content
- White-label video spokesperson, hosting and voiceover services: for Television and online advertising, various consumer brands, commercial product demonstrations, edutainment and non-broadcast / inhouse media
Author “Awesomely Simple”, educator, speaker. Director of Marketing at RESULTS.com Professional Speaker, Entrepreneurship Teacher, Hoover Academy. "Executive Muscle" Award-Winning Business Author, Speaker, Web Designer/Web Developer at IJL Designs
“Bianca’s expert insights were invaluable to taking my video work to a completely new level”
“One of the Top 100 Business Thought Leaders in America”
“Bianca’s videos increased our conversion rates on Facebook by 24%. LinkedIn by 31%. And our landing page conversion rates by 37%.”
“I cannot think of anyone who understands the differences of Stage and Screen better than Bianca.”
“Bianca patiently coached me step by step to adapt my “stage persona” for the lens. The outcome was a more natural on-screen presence.”
Strategy Execution Coach, former Mr. NZ Bodybuilding Champion
“Bianca Te Rito is the real deal, she has an innate sense of how to market your brand to your target audience, and use your best qualities to make your brand authentic.”
Author “Awesomely Simple”, educator, speaker.
Director of Marketing at RESULTS.com
Professional Speaker, Entrepreneurship Teacher, Hoover Academy.
"Executive Muscle" Award-Winning Business Author, Speaker,
Web Designer/Web Developer at IJL Designs
Established in 2006
Founder Bianca Te Rito has provided an exclusive, personalized, high-end video presentation coaching and camera-ready, on-screen performance direction for business owners, professionals, thought-leaders, speakers, entrepreneurs, authors and VIPs.
With the ability to operate virtually, in-person or via video collaboration platforms. Bianca has worked with a variety of clients around the world. Including professional service firms (UK), TV / entertainment (Los Angeles), digital media, fitness, health and wellbeing (New Zealand / USA). Educational, tech start-ups (San Francisco) and coached best-selling, award winning business authors and speakers (including one of the top 100 thought leaders in the USA).
Through STEBIANmedia Bianca has helped her clients present themselves, their products and services, and brand message to their target audience in the most effective way possible on-screen.
Her clients all want to deliver effective video presentations but often feel overwhelmed, self-conscious and uncomfortable being on video.
As recognized industry leaders, they want to avoid making crucial (and all too common) on-screen mistakes that can detract from their key messages and undermine their video production efforts.
Being seen in a professional light is of prime importance to them. They have brands to build, businesses to lead, and clients (internal and external) to please. And, they have their thought-leadership to uphold and reputations to protect.
This is why they demand quality and set high standards for themselves and their service providers. When it comes to video, they only want to release content they feel confident to appear in whether it’s for their personal or professional business brand.
Bianca’s clients want to master the screen and command the lens, in a compelling way, in any filming situation and on any filming device
Whether it is for;
- Sales presentations, teasers, content snippets
- Product demonstrations
- Internal staff communications, investor relations, live video interviews to
- Behind the scenes videos, up close and personal vlogs, or sharing their thought leadership online with video.
Sadly, Bianca sees too many people undermine all their hard work. Clients often come to her frustrated about their on-camera presence and delivery. They have nagging doubts about their on-screen presence. They believe they can do better, but how?
Even those at the top of their game – don’t know what they don’t know. Even some self-proclaimed experts totally “blow it” when the record button is pushed. The sad thing is, they don’t even know they are delivering a poor on-screen performance.
Anyone can put themselves on video. But not everyone is watchable. Being able to present effectively on video, has become a vital skill for the business leaders of tomorrow.
“Just be yourself”, they say. Ah…Not quite!
Have you heard the tale, “The Emperor’s New Clothes”? A large portion of our client base is made up of CEOs and business leaders. And because they are in positions of power, many find themselves surrounded by “yes people” who tell them what they want to hear.
When the person paying you asks, “Was that OK?”, most employees (and third party filming contractors) will say something supportive, “Yes, it’s fine or you were great”. Most won’t say what they honestly think. Most won’t have the expertise to know what to look for on-screen. Let alone articulate the issue, or troubleshoot the situation on the spot.
So the business leader blunders through the video presentation as best they can. But when they view the edited footage they are left with nagging doubts. A slight stomach churn. A low-level, disappointing hum lingers – they know they could have done it better.
In some cases, the leader is oblivious to their credibility gaffes. It’s here that the video camera (and your audience) can less unforgiving.
No one dares to tell them, “I’m sorry boss, you’re naked!”
Many leaders often feel like the proverbial emperor, the one without any clothes on. No one dares to tell them, “I’m sorry boss, you’re naked!”
This is why they come to Bianca. They want specific-direction, independent coaching, or practical solutions to help them present themselves masterfully on video.
If you want great results you need to present your best “on-screen, camera-ready self” and Bianca will help you deliver exactly that!
Sidestep the “Done is Better than Perfect” or the just “Be Authentic” Fallacy
Jump on bandwagon Gurus who spout these platitudes don’t care about your professional reputation. It’s not them fronting your work or your brand it is it?
You might ship a “minimum viable product” (MVP) when launching a new company or software product and then iron out the bugs based on user feedback.
However, your video presentation or key message should not be an MVP.
You need to present your best “on-screen, camera-ready self” at all times. Especially if you want to make sales and form a positive, confident, trustworthy first impression that lasts. Bianca can show you how.
Avoid the Public Speaker’s Blindspot
You might be great on stage in front of an audience, but presenting on video requires a modified approach, a fact that very few people are aware of. Many “big name” speakers aren’t aware of how their stage persona undermines their video presentations.
Bianca has coached and consulted with well-known public speakers. Helping them to adapt their presentations for the camera and avoid the common stage vs. screen pitfalls.
Often our clients feel daunted by the idea of putting themselves on video. Some don’t know where to start or are frustrated by the generic, cookie-cutter video marketing advice online.
Some want to create and present better videos for their target audience. Some want to avoid on-camera presentation mistakes that can undermine their screen presence and authority.
Rest Assured you are in the Best Hands
When you engage Bianca you will get;
- intimate, personalized coaching service from a highly trained, skilled professional
- the tailored guidance from a real-world operator with over 20 years of TV/Film industry experience working in front of and behind the camera.
Throughout her career Bianca has collaborated with 1000s of people from all walks of life, working with professionals at the top of their game, to absolute newcomers.
Bianca has coached, observed, hired, cast, and managed actors, presenters models, and talent. She has seen and experienced the nitty-gritty that happens behind the scenes.
Bianca knows firsthand that no one no matter how smart, beautiful, successful, wealthy, powerful, or famous wants to ever feel like an amateur. Or be out of their depth. No-one wants to bomb in front of others or worse on-screen. Where seconds amount to $1000s of dollars of production costs. And the pressure to perform and deliver the goods is on.
It takes a knowledgeable and caring approach to help build people’s self-confidence and get the best out of them on screen.
Bianca’s Experience in Front of and Behind the Camera – And how this helps you
When you engage Bianca, you get one of a kind expert coaching and advice from a professional TV/film actress and model. (Fun fact: she booked her first modelling job aged 12).
Bianca is a trained TV/Film screen actress, published cover and features fitness model and a skilled spokesperson in the fields of health, wellbeing and fitness.
From product promotions, product launches, and trade shows. Bianca has booked numerous 5 figure roles for TV commercial work. This requires the ability to perform an action, or expression, or deliver a single line of (at times inane) dialogue in such a compelling way that it convinces millions of viewers to purchase the product being advertised.
Bianca has performed lead roles in:
- Short films, TV soap operas
- High profile TV commercials
- Corporate videos, non-broadcast and music videos
- Radio commercials.
Also, she has featured on Fitness and Lifestyle magazine covers, billboards, point-of-sale material and has featured regularly as a fitness model. Bianca has modelled for fashion runways, events, and represented commercial products in fashion campaigns, print media, online media, and television.
Having booked high profile TVCs (TV commercials) campaigns for consumer brands; Colgate, Nestle, Sanitarium, Wiltshire to list a few. Bianca also volunteered her time and acting skills after engaging a lead role to proudly support New Zealand Women’s Refuge – “Day after Day.” National TV advertising public service campaign for domestic violence later went on to win silver at the New York Screen Festival, USA.
Bianca continues to volunteer her on and off-camera skills to non-profit organizations that support women and children at risk, drug and alcohol and domestic violence campaigns.
Experience Behind the Camera
Bianca has contracted her services in TV/film production, Casting, TV advertising, Public relations and Governance roles in corporate environments and consulted in fast-growth entrepreneurial firms.
She has talent managed / model booked in agency roles, evaluated the on-screen performance of thousands of individuals as part of a casting agency, and has worked in post-production edit suites as part of a TV advertising firm.
Bianca has trained to a master’s level (a 5-year weekly in-person class commitment) in both Meisner and Stanislavski acting techniques. She has studied and worked with high profile casting directors, TV commercial directors, film directors and producers, film-editors, agency creative directors and acclaimed acting tutors.
Having achieved a U.S Permanent Resident Status (aka Green Card) Bianca continues to audition for TV and Film projects in L.A and San Francisco to stay industry sharp. Continually honing her craft, and a passion for learning and growth Bianca attends regular acting classes or weekend workshops with casting directors and industry-related TV and Film creatives.
From this wealth of industry experience and personal disciplines in front of and behind the camera. You can feel safe that Bianca has the real-world skills to teach you how to present yourself on camera in the most effective way possible. And she can help you to avoid making the crucial (and all too common) mistakes that can undermine your success and detract from your personal brand.
“My role is to be the link between you and the camera lens. Like a musical instrument, you have a range of notes, melodies, emotions, expressions, colors, and tones that you can play. Your voice, face, body, expression, energy, and the content of your message are all part of this instrument. I’ll help you tune your instrument and teach you how to identify and play your best notes, on time and in tune. I will bring out the best version of YOU onscreen. If you’re Luke Skywalker, I’m your Yoda teaching you how to master the force within you.”
If you’re highly driven to stand out in your field. You value substance over hype. You care enough to want the very best for yourself, your audience and you value quality over “being average.” Bianca will help you do just that. She knows what works and what doesn’t on-screen. You get personalized coaching, actionable feedback from an industry professional with real-world experience who is passionate about helping you to deliver and create compelling videos that get the right results!