Set the Scene. Invite your Viewer into Your Video Space: Everything you see or hear in movies or on TV has been meticulously and deliberately placed there to create the desired effect and influence the audience into thinking, feeling, or responding in a certain way, whether the audience is consciously aware of it or not.
Being in front of the lens can be stressful. Get yourself primed and camera-ready. Here are some coaching highlights to help with your next on-camera appearance, video or tv interview.
Jedi mindset tricks to help you Master your on-camera fears. Learn how you can stop zeroing in on your flaws and discover how you can be masterful, compelling and commanding in your videos.
Taking you “behind the scenes”. On-camera prep tips for your next video shoot. Plus, common mistakes that can be a challenge to fix in the edit.
You’d be surprised at how many people fumble or simply forget how to use their hands once the camera is trained on them. Watch this quick “behind the scenes” video and apply this subtle technique in your own business videos. Plus discover what to do with your hands and eliminate the awkwardness.
Think of a voice that is shrill, screechy, loud or jarring. How does it make you feel? Most of us will feel irritated, instinctively turning our heads away trying to mentally tune them out – that’s your brains pre-wired evolutionary survival mechanism kicking in.
On-camera Presence. A business owner asks, “Should I front my own videos?” Not only was he new to appearing on video, but he also queried whether his physical appearance would work against him?
Thinning hair? A good hairstyle can enhance your facial features, make you appear more attractive, increase your authority and influence with your audience. A poor style choice will detract from your appearance, reduce your authority and influence. Learn which styles to avoid on video.
Get my pro-tips on how to effectively and professionally read your material and reduce psychological barriers with your audience. Plus learn how to look and sound natural as you read on-camera.
Learn how to get your hair camera ready for your video shoots. Discover why adding more volume to your hair is important for on-camera work. Plus bonus tips for thinning hair and what to avoid doing on-screen. Also applicable to my male readers.
Using “green screen” can open up a world of fun and creative possibilities. Learn important principles and best practices to help you make the best creative choice for your videos as well as what to avoid doing in your video presentations.
Dispelling the Buzzwords “Be Authentic” on video. Often we present using our numerous “selves” to different groups of people in an attempt to control and manipulate what others think about us.
When people hear the word “script” they typically think of it as being “the words” that get spoken, but a video script goes way beyond that.
Like a Shark – Video Footage Must Move or it Dies. Your viewers will struggle to pay attention if they are forced to look at the same scene for too long. At the most basic level, editing can mean chopping out all the boring bits. Learn to identify these by knowing when to cut and avoid amateur edits.
Learn how to arrange your script to deliver your messages in short, concise sound bites. Emphasize keywords to help you speak well on video and avoid that monotonous vibe in your on-camera delivery.
Do you use any of these freeze, flight, fight, or pacifying behaviors on video? What about your feet – are they honest? Discover how these can impact your on-camera presence and power onscreen.
On-Camera Skills Series: A desire to protect ourselves, often triggers the freeze-fight-or-flight threat response. This ancient survival mechanism becomes amplified onscreen. Impacting your energy levels, screen presence, confidence, and ability to be persuasive on video.
Discover which authority killers can undermine the look, feel, and professional visual tone of your business or brand videos.
The Rule of Thirds teaches us how to create pleasing and interesting compositions within the camera frame. Get great visuals in your video presentations. Learn how to easily apply the “Rule of Thirds” and the powerful eye-tracking “F” in your videos.
Did you know you can emotionally influence your audience, control the mood, and direct the attention of your viewers on-screen? Find out how.
Learn about color and their symbolic meanings. Why? Advertisers and film directors use a number of skillful production techniques that work at a subconscious level to influence their audiences. Chose the right colors to help create the emotional response you are looking for with your audience.
Like it or not, gender stereotypes are still prevalent in the visual medium of filmmaking. Learn how some of these influencing production techniques are used to appeal to male and female viewing audiences. And how you could apply them to your own business videos and production process.
Anyone can put themselves on Video. But NOT Everyone is W-a-t-c-h-a-b-l-e! Develop your on-camera mindset. Apply these Pro Tips before your next video shoot to appear more confident, lively, and watchable on Video!
Science has proven that your viewers can definitely tell when you are tired, and they will rate you as being less attractive on-screen.
Easy to apply studio lighting tips for your video presentations. One of the most common mistakes I see is that most people do not appreciate how important it is to light themselves properly. Lighting is a powerful tool and it can create either a positive or a negative first impression on your viewers.
Make every glance and gesture connect with your viewer. Learn how to effectively use your hands and your physicality on video. Plus avoid common visual irritations that can either upstage your message or reduce your authority, credibility, and on-camera presence.
Studies show that your marketing will be far more effective if you offer your audience 1 or 2 benefits. Learn how to delight the few to attract the many!
Manage your first impressions on video. “Within a few seconds, people have judged your social and economic level, your level of education, and even your level of success.
If you are perceived as being dramatically and meaningfully different – you will stand out from the crowd – and you will greatly increase your chances of branding success and video presentation success.
Your target audience is who you “market” your video presentations to. You may choose to “sell” to people on the outer rings that surround this bull’s-eye, however realize that your video presentations will be far more effective if you focus your aim on a small, clearly defined target audience.
When you focus on a specific target market audience, you immediately enhance their perception of you as being the “go to person” in your area of specialization.
If you’re not feeling it – your audience won’t be feeling it or you either. Why faking it till you make it is a BIG mistake for authentic on-camera communication. Learn what to do and what to avoid on-screen.
Filming your video presentations, getting them online, and making a lot of noise to attract attention might be great fun, but “content” is not a strategy. Most people want to jump straight into “execution” (i.e. doing stuff) with little or no thought to getting their strategy right first. This can be costly.
Before you begin filming your video presentations, it is well worth investing time to build your personal vision first. Start by applying these 5 simple steps.
A key way to think about your future is, to begin with, the end mind. Answer these 5 key questions before you create your personal brand videos.
What you wear has a big impact on how you will be perceived by your viewing audience. However, unless you are in the business of selling clothing, you want your viewers to spend more time looking at your face (and hearing your message) than staring at your clothes in your video presentations.
Everything your audience sees on the screen either builds your credibility or detracts from it. Learn how to dress for success on video plus the importance of presenting your “best self” to enhance your credibility and authority on screen.
Careful make-up application is critical. We provide you with a step by step make-up application process, along with expert tips and techniques to get you camera ready for your business videos.
Careful makeup application is critical, not just to make you look more attractive, but more importantly, to correct the distortions caused by the camera lens and lighting.
No one has a perfectly symmetrical face. But, we all have a “best side”. Read more to discover yours!
“Just be Yourself” They Say? Wrong! Define Yourself before they Define You. In today’s information-overloaded society people take cognitive shortcuts to make snap decisions about what they see on screen.
Studies find that a real, authentic smile is considered more trustworthy and positive compared to those who showed a fake smile.
Presenting to a camera can feel like an artificial, self-conscious experience. Discover how to look at the video camera with engaging eye contact and what to avoid doing on-screen.
Presenting on Video Requires a Modified Approach. You might be great on stage in front of an audience, but being able to speak to a live audience does not necessarily mean you will come across well on video and vice versa.
Presenting to the camera is more like having your viewer in your personal space, standing 4 feet away from you – it’s here that your screen presence and everything that you bring to the frame can be readily scrutinized by the lens (your viewer).
If you are self-producing your videos, a key aim is to create a positive viewing experience for your viewers and to keep them engaged with you and your messages. Discover how you can reduce anything that could create an audio or visual barrier (consciously or subconsciously) between you and your audience.
On video…its ALL about the Eyes. People respond to you and your image before you have opened your mouth to speak. The way you hold yourself, your facial expressions and quality of eye contact all signal whether you are anxious, excited, confident, are joyful, sad, angry, surprised, disgusted or fearful and more.
When filming your online videos it is important for you to know the effect of using different camera angles, so you can choose to use them in the most persuasive way.
Use the best camera framing to have a powerful subconscious impact on your audience. Learn the basics on how to frame yourself well in your business video presentations.
A poor video background choice will detract from you and your key messages. Learn how to choose a good video background and avoid common mistakes!
You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look great in your business videos. But if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.
Marketing your video presentations? Discover the 3 Laws of Marketing Physics design to trigger the care response in your target market audience.