Develop a Visual Identity on Video. Invite Your Viewer into your World

Set the Scene. Invite your Viewer into Your Video Space: Everything you see or hear in movies or on TV has been meticulously and deliberately placed there to create the desired effect and influence the audience into thinking, feeling, or responding in a certain way, whether the audience is consciously aware of it or not.

12 Camera-ready Pro Tips for Your next On-camera Interview, Video or TV Appearance

Being in front of the lens can be stressful. Get yourself primed and camera-ready. Here are some coaching highlights to help with your next on-camera appearance, video or tv interview.

Master your Oncamera Fears like a Pro on Video

Jedi mindset tricks to help you Master your on-camera fears. Learn how you can stop zeroing in on your flaws and discover how you can be masterful, compelling and commanding in your videos.

Presenter-Focused Pointers for your Video Shoot

Taking you “behind the scenes”. On-camera prep tips for your next video shoot. Plus, common mistakes that can be a challenge to fix in the edit.

On-camera Skills: How to Use your Hands on Video

You’d be surprised at how many people fumble or simply forget how to use their hands once the camera is trained on them. Watch this quick “behind the scenes” video and apply this subtle technique in your own business videos. Plus discover what to do with your hands and eliminate the awkwardness.

Screech and Shrill on Video! Why Your Voice Could Irritate your Viewer

Think of a voice that is shrill, screechy, loud or jarring. How does it make you feel? Most of us will feel irritated, instinctively turning our heads away trying to mentally tune them out – that’s your brains pre-wired evolutionary survival mechanism kicking in.

On-Camera Presence: A Business Owner asks, “Should I front my own videos?”

On-camera Presence. A business owner asks, “Should I front my own videos?” Not only was he new to appearing on video, but he also queried whether his physical appearance would work against him?

Best On-camera Styles for Men with Thinning Hair

Thinning hair? A good hairstyle can enhance your facial features, make you appear more attractive, increase your authority and influence with your audience. A poor style choice will detract from your appearance, reduce your authority and influence. Learn which styles to avoid on video.

10 Pro-Tips: How to Effectively and Naturally Read Your Script on Video

Get my pro-tips on how to effectively and professionally read your material and reduce psychological barriers with your audience. Plus learn how to look and sound natural as you read on-camera.

Model Guide: How to Get Your Hair Camera-Ready for Video

Learn how to get your hair camera ready for your video shoots. Discover why adding more volume to your hair is important for on-camera work. Plus bonus tips for thinning hair and what to avoid doing on-screen. Also applicable to my male readers.

Avoid the Hallmark of Bad Green Screening. Fail Proof Green Screen Tips

Using “green screen” can open up a world of fun and creative possibilities. Learn important principles and best practices to help you make the best creative choice for your videos as well as what to avoid doing in your video presentations.

Dispelling the Buzzwords “Be Authentic”. On-camera Mistakes to Avoid

Dispelling the Buzzwords “Be Authentic” on video. Often we present using our numerous “selves” to different groups of people in an attempt to control and manipulate what others think about us.

Video Scripting. Your Script is Your Lifeline (Book Snippets)

When people hear the word “script” they typically think of it as being “the words” that get spoken, but a video script goes way beyond that.

Death by a 1000 Cuts. Video Editing Mistakes that Ruin Your On-camera Authority

video editing

Like a Shark – Video Footage Must Move or it Dies. Your viewers will struggle to pay attention if they are forced to look at the same scene for too long. At the most basic level, editing can mean chopping out all the boring bits. Learn to identify these by knowing when to cut and avoid amateur edits.

Speak Like an Anchor on Video. 6 Masterful Video Presenting Tips for your Business Videos

On-Camera Skills Series: 6 tips you need to know plus key things you must capture in your script before filming your business video presentation.

Supercharge your Video Confidence. Avoid these Specific Behaviors on Video

Do you use any of these freeze, flight, fight, or pacifying behaviors on video? What about your feet – are they honest? Discover how these can impact your on-camera presence and power onscreen.

Why YOU Suddenly Freeze up, Go Blank, or Close Down On Video

On-Camera Skills Series: A desire to protect ourselves, often triggers the freeze-fight-or-flight threat response. This ancient survival mechanism becomes amplified onscreen. Impacting your energy levels, screen presence, confidence, and ability to be persuasive on video.

6 Pro-tips for Being Effective and Compelling on Video

Discover which authority killers can undermine the look, feel, and professional visual tone of your business or brand videos.

Why Using the “Rule of Thirds” is Powerful in Your Business or Brand Videos

The Rule of Thirds teaches us how to create pleasing and interesting compositions within the camera frame. Get great visuals in your video presentations. Learn how to easily apply the “Rule of Thirds” and the powerful eye-tracking “F” in your videos.

Shift your Focus. How You Can Emotionally Influence Your Audience

Did you know you can emotionally influence your audience, control the mood, and direct the attention of your viewers on-screen? Find out how.

Learn the Secrets of Color to Enhance your Video Presentations

Learn about color and their symbolic meanings. Why? Advertisers and film directors use a number of skillful production techniques that work at a subconscious level to influence their audiences. Chose the right colors to help create the emotional response you are looking for with your audience.

Video Pre-production: How to Influence Male and Female Viewing Audiences

Like it or not, gender stereotypes are still prevalent in the visual medium of filmmaking. Learn how some of these influencing production techniques are used to appeal to male and female viewing audiences. And how you could apply them to your own business videos and production process.

6 Pro-Tips for Your On-Camera Mindset and Video Confidence

bianca te rito video presenter coaching tip

Anyone can put themselves on Video. But NOT Everyone is W-a-t-c-h-a-b-l-e! Develop your on-camera mindset. Apply these Pro Tips before your next video shoot to appear more confident, lively, and watchable on Video!

Sleep. The Easy Way to Enhance your On-camera Presence

Science has proven that your viewers can definitely tell when you are tired, and they will rate you as being less attractive on-screen.

Studio Lighting Tips for Your Video Presentations

Easy to apply studio lighting tips for your video presentations. One of the most common mistakes I see is that most people do not appreciate how important it is to light themselves properly. Lighting is a powerful tool and it can create either a positive or a negative first impression on your viewers.

On-Camera Skills Series. 5 Pro-Tips for Video Presenters 

Make every glance and gesture connect with your viewer. Learn how to effectively use your hands and your physicality on video. Plus avoid common visual irritations that can either upstage your message or reduce your authority, credibility, and on-camera presence.

Delight the Few to Attract the Many in Your Business Videos

Studies show that your marketing will be far more effective if you offer your audience 1 or 2 benefits. Learn how to delight the few to attract the many!

Manage those First Impressions on Video

Manage your first impressions on video. “Within a few seconds, people have judged your social and economic level, your level of education, and even your level of success.

Marketing your Business Videos. Why Should Your Audience Care?

If you are perceived as being dramatically and meaningfully different – you will stand out from the crowd – and you will greatly increase your chances of branding success and video presentation success.

How to Define Your Target Audience for Your Video Presentations

Your target audience is who you “market” your video presentations to. You may choose to “sell” to people on the outer rings that surround this bull’s-eye, however realize that your video presentations will be far more effective if you focus your aim on a small, clearly defined target audience.

Who is Your Target Audience For Your Video Presentations?

When you focus on a specific target market audience, you immediately enhance their perception of you as being the “go to person” in your area of specialization.

On-camera Skills. How to Be Engaging and Genuine on Video

If you’re not feeling it – your audience won’t be feeling it or you either. Why faking it till you make it is a BIG mistake for authentic on-camera communication. Learn what to do and what to avoid on-screen.

Create Your Business Videos. Get Clear on Your Strategy before Execution

Filming your video presentations, getting them online, and making a lot of noise to attract attention might be great fun, but “content” is not a strategy. Most people want to jump straight into “execution” (i.e. doing stuff) with little or no thought to getting their strategy right first.  This can be costly.

How to Bring Your Personal Vision to Life in 5 Simple Steps

Before you begin filming your video presentations, it is well worth investing time to build your personal vision first. Start by applying these 5 simple steps.

Think About Your Future Before You Create Your Personal Brand Videos

A key way to think about your future is, to begin with, the end mind. Answer these 5 key questions before you create your personal brand videos.

On-Camera Styling Tips for Men and Women Presenting on Video (Part 2.)

What you wear has a big impact on how you will be perceived by your viewing audience. However, unless you are in the business of selling clothing, you want your viewers to spend more time looking at your face (and hearing your message) than staring at your clothes in your video presentations.

Your Camera-Ready Self. How to Dress for the Technical Demands of Video

Everything your audience sees on the screen either builds your credibility or detracts from it. Learn how to dress for success on video plus the importance of presenting your “best self” to enhance your credibility and authority on screen.

The Ultimate Guide: On-camera Make-Up Application Protocals for Men and Women

Careful make-up application is critical. We provide you with a step by step make-up application process, along with expert tips and techniques to get you camera ready for your business videos.

Common Makeup Mistakes in Your Zoom Video Calls

Careful makeup application is critical, not just to make you look more attractive, but more importantly, to correct the distortions caused by the camera lens and lighting.

Look Stunning on Video. Discover your Most Flattering Side

No one has a perfectly symmetrical face. But, we all have a “best side”. Read more to discover yours!

“Just be Yourself,” They Say? Wrong! Define Yourself Before they Define You

“Just be Yourself” They Say? Wrong! Define Yourself before they Define You. In today’s information-overloaded society people take cognitive shortcuts to make snap decisions about what they see on screen.

Real v’s Fake: The Importance of a Genuine Smile in your Business Videos

Studies find that a real, authentic smile is considered more trustworthy and positive compared to those who showed a fake smile.

How to Look at the Video Camera with Engaging Eye Contact

Presenting to a camera can feel like an artificial, self-conscious experience. Discover how to look at the video camera with engaging eye contact and what to avoid doing on-screen.

Avoid the Public Speaker’s Blindspot on Video

Presenting on Video Requires a Modified Approach. You might be great on stage in front of an audience, but being able to speak to a live audience does not necessarily mean you will come across well on video and vice versa.

What Looks Good to the Human Eye – May Seem Subpar on Video

bianca te rito presenting on video red top

Presenting to the camera is more like having your viewer in your personal space, standing 4 feet away from you – it’s here that your screen presence and everything that you bring to the frame can be readily scrutinized by the lens (your viewer).

Here’s How You Can Create a Positive Viewing Experience in your Business Videos

If you are self-producing your videos, a key aim is to create a positive viewing experience for your viewers and to keep them engaged with you and your messages. Discover how you can reduce anything that could create an audio or visual barrier (consciously or subconsciously) between you and your audience.

Increase your Persuasiveness on Video. Avoid these 3 Eye Contact Pitfalls

On video…its ALL about the Eyes. People respond to you and your image before you have opened your mouth to speak. The way you hold yourself, your facial expressions and quality of eye contact all signal whether you are anxious, excited, confident, are joyful, sad, angry, surprised, disgusted or fearful and more.

The Lowdown on Camera Angles. For Filming Your Online Videos

When filming your online videos it is important for you to know the effect of using different camera angles, so you can choose to use them in the most persuasive way.

Look good on Video: How to Frame Yourself in your Video Presentations

bianca terito video camera framing

Use the best camera framing to have a powerful subconscious impact on your audience. Learn the basics on how to frame yourself well in your business video presentations.

How to Choose Your Video Background

A poor video background choice will detract from you and your key messages. Learn how to choose a good video background and avoid common mistakes!

3 Ways to Achieve Great Results using Affordable Video Equipment

You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look great in your business videos. But if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.

Why Should Your Target Audience Care?

Marketing your video presentations? Discover the 3 Laws of Marketing Physics design to trigger the care response in your target market audience.



 

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"Bianca, thank you so very much for all your expert advice and comments. I couldn't quite identify why I looked so out of my comfort zone but you hit the nail on the head immediately!
☆ Victoria, United Kingdom


"Bianca was able to give me advice, coaching and input that made a huge positive impact on how I produced my videos – including lighting, clothing, style, background, voice… Her expert insights were invaluable to taking my video work to a completely new level.
☆ John Spence, Author, Educator, Speaker. "One of the Top 100 Business Thought Leaders in America" - Florida


"Bianca's, articles make you look great on camera. In this Youtube age she's invaluable.
☆ Joke and Biagio, TV / Film Producers - Hollywood, LA.


"Bianca, Thank you for sharing such valuable information
☆ Ashia S.


"I cannot think of anyone who understands the differences better than Bianca Te Rito. Her recommendations, after watching some of my videos, were totally new ideas to me, but old hat to onscreen experts like Bianca. Her work was quick, to the point, and incredibly helpful.
☆ Gary Hoover, Professional Speaker, Entrepreneurship Teacher, Hoover Academy - Austin, Texas


"Bianca, Thank you for sharing such good, useful information. You are very generous with your tips. All the best to you!
☆ Lori, Connection Expert - New York


"Bianca, Thank you for this guide. It's chock full of wonderful advice on how to look your best on camera. I will be sharing it with my clients.
☆ Kimberly, Image Consultant, Fashion Director - Milwaukee


"Bianca, thank you so much for such detailed information. Perfect timing, I am planning to start doing videos!
☆ Sandra - Washington D.C.


"It had not occurred to me that sitting down, let alone in the wrong position would have such an effect. Absolutely excellent advice. Your comments about engaging with the interviewer are also really helpful and again points I had not considered before.

"Fabulous articles! I'm starting a series of fitness and food coaching videos next year and this will help me tremendously.
☆ Beth, Food Coach - Washington D.C.


"Bianca...this is great information! I create and send a lot of video emails so I'm always on the lookout for video presentation tips. I just signed up to receive your articles! Now excuse me while I go and put on some make-up!!
☆ Caren, Chief Solutions Officer - Delaware


"Bianca, I have found that the right lighting is essential for me. If the lighting is wrong it will accentuate every fine line on my face no matter how artfully I have applied my makeup. I will admit that this has become more of an issue now that I am middle aged. Thank you for your generosity in giving us makeup tips.
☆ Susan, Actress, Singer, Public Speaker - Michigan


"Thank you Bianca! This was such a HUGE help!!!
☆ Angie, Coordinator - Colorado


"Bianca, thank you so much for sharing such helpful information.
☆ Cheryl, Founder, Style & Image Maven - Florida


"Bianca, Great articles! Thank you for sharing.
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"Thank you so much! I have made a number of educational videos and now I can't wait to make more with your secrets.
☆ Stephanie, Colorado
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