Presenter-Focused Pointers for your Video Shoot
Taking you “behind the scenes”. On-camera prep tips for your next video shoot. Plus, common mistakes that can be a challenge to fix in the edit.
How to Demonstrate Product on Video to Maximize Sales
You’d be surprised at how many people fumble or simply forget how to use their hands once the camera is trained on them. Watch this quick “behind the scenes” video and apply this subtle technique in your own business videos.
Screech and Shrill! Why Your Voice May Irritate your Viewer on Video
Think of a voice that is shrill, screechy, loud or jarring. How does it make you feel? Most of us will feel irritated, instinctively turning our heads away trying to mentally tune them out – that’s your brains pre-wired evolutionary survival mechanism kicking in.
On-Camera Presence: A Business Owner asks, “Should I front my own videos?”
On-camera Presence. A business owner asks, “Should I front my own videos?” Not only was he new to appearing on video, but he also queried whether his physical appearance would work against him?
Best On-camera Styles for Men with Thinning Hair
Thinning hair? A good hairstyle can enhance your facial features, make you appear more attractive, increase your authority and influence with your audience. A poor style choice will detract from your appearance, reduce your authority and influence. Learn which styles to avoid on video.
Pro-Tips for How you Can Effectively and Naturally Read Your Script on Video
Do you need to read your content on video? Get my pro-tips on how to effectively and professionally read your material and reduce psychological barriers with your audience. Plus learn how to look and sound natural as you read on-camera.
Client Coaching: Do You Make These 6 On-camera Mistakes in your Videos?
Pre-Production, Video Presentation Coaching, Video Presenter Oncamera Mindset, Video Presenter Skills
With just a few coaching adjustments my client Alice began to see herself in new creative ways. Coupled with visual production techniques and filming best practices, Alice began to see and experience herself in new creative ways on-screen and in her own self-produced business videos.
Are you Self-conscious on Video? Master your Oncamera Fears like a Pro
Jedi mindset tricks to help you Master your on-camera fears. Learn how you can stop zeroing in on your flaws and discover how you can be masterful, compelling and commanding in your videos.
The Psychology of Eye Contact. Video Presentation Coaching
The idea that “the vast majority of communication occurs non-verbally” is quoted everywhere by advertisers, motivational speakers, and in pop psychology articles. The trouble is; it’s just not true.
Speak Like an Anchor on Video. 6 Tips You Need to Know
On-Camera Skills Series: 6 tips you need to know plus key things you must capture in your script before filming your video presentation.
Enhance Your On-camera Presence. Avoid these Pacifying Behaviors on Video
Do you use any of these freeze, flight, fight, or pacifying behaviors on video? What about your feet – are they honest? Discover how these can impact your on-camera presence and power onscreen.
Don’t Blow it. Here’s How to Deliver a Great Video Presentation
I share with you some of my “director” recommendations to get you on the right track when it comes to creating your own video presentations.
Why Using the “Rule of Thirds” is Powerful in Your Business Video Presentations
The Rule of Thirds teaches us how to create pleasing and interesting compositions within the camera frame. Get great visuals in your video presentations. Learn how to easily apply the “Rule of Thirds” and the powerful eye-tracking “F” in your videos.
Learn the Secrets of Color to Enhance your Video Presentations
Learn about color and their symbolic meanings. Why? Advertisers and film directors use a number of skillful production techniques that work at a subconscious level to influence their audiences. Chose the right colors to help create the emotional response you are looking for with your audience.
How to Influence Male and Female Viewing Audiences
Learn about gender influencing film production techniques used by Advertisers and film directors that appeal to male and female viewing audiences. These techniques are used subtly, and they work at a subconscious level.
How to be Confident on Video. 6 Pro-Tips for Your On-Camera Mindset
Pre-Production, Video Presentation Coaching, Video Presenter Oncamera Mindset, Video Presenter Skills
Anyone can put themselves on Video. But NOT Everyone is W-a-t-c-h-a-b-l-e! Develop your on-camera mindset and be more confident on video. Apply these Pro Tips before your next video shoot to appear more confident, lively, and watchable on Video!
Look Good on Video. Get Your Beauty Sleep!
Science has proven that your viewers can definitely tell when you are tired, and they will rate you as being less attractive on screen.
Be Confident, Persuasive and Camera-ready. 9 Golden Rules for Video or TV Interviews (Client Coaching Highlights)
Being in front of the lens can be stressful. Apply these on-camera techniques in your next TV or Video Interview and appear more confident and persuasive. Get yourself primed and camera-ready.
Studio Lighting Tips for Your Video Presentations
Easy to apply studio lighting tips for your video presentations. One of the most common mistakes I see is that most people do not appreciate how important it is to light themselves properly. Lighting is a powerful tool and it can create either a positive or a negative first impression on your viewers.
How to Delight the Few to Attract the Many
Studies show that your marketing will be far more effective if you offer your audience 1 or 2 benefits. Learn how to delight the few to attract the many!
How to Create a Great First Impression in Your Video Presentations
It’s vital to manage your first impressions. “Within a few seconds, people have judged your social and economic level, your level of education, and even your level of success.
Why Should Your Audience Care? Video Presentation Coaching
If you are perceived as being dramatically and meaningfully different – you will stand out from the crowd – and you will greatly increase your chances of branding success and video presentation success.
How to Define Your Target Audience for Your Video Presentations
Your target audience is who you “market” your video presentations to. You may choose to “sell” to people on the outer rings that surround this bull’s-eye, however realize that your video presentations will be far more effective if you focus your aim on a small, clearly defined target audience.
Who is Your Target Audience For Your Video Presentations?
When you focus on a specific target market audience, you immediately enhance their perception of you as being the “go to person” in your area of specialization.
Fake it till You Make it. The Worst Advice for Your Oncamera Presence
Unfortunately, what works well on stage, does not come across well on video. Some gestures and body movements, even some facial expressions can come across as “artificial” or inauthentic on video. Learn what to do and what to avoid on-screen.
Create Your Business Videos. Get Clear on Your Strategy before Execution
Filming your video presentations, getting them online, and making a lot of noise to attract attention might be great fun, but “content” is not a strategy. Most people want to jump straight into “execution” (i.e. doing stuff) with little or no thought to getting their strategy right first. This can be costly.
How to Bring Your Personal Vision to Life in 5 Simple Steps
Before you begin filming your video presentations, it is well worth investing time to build your personal vision first. Start by applying these 5 simple steps.
Think About Your Future Before You Create Your Personal Brand Videos
A key way to think about your future is, to begin with, the end mind. Answer these 5 key questions before you create your personal brand videos.
On-Camera Styling Tips for Men and Women Presenting on Video (Part 2.)
What you wear has a big impact on how you will be perceived by your viewing audience. However, unless you are in the business of selling clothing, you want your viewers to spend more time looking at your face (and hearing your message) than staring at your clothes in your video presentations.
How to Dress for Success on Video (Part 1.)
Learn how to dress for success on video plus the importance of presenting your “best self” to enhance your credibility authority on screen.
Look Great on Video. Make Up Tips for Men and Women
Careful make-up application is critical. We provide you with a step by step make-up application process, along with expert tips and techniques to get you camera ready for your business videos.
Common Makeup Mistakes in Your Zoom Video Calls
Careful makeup application is critical, not just to make you look more attractive, but more importantly, to correct the distortions caused by the camera lens and lighting.
How to Give Good Face in Your Video Presentation
No one has a perfectly symmetrical face. But, we all have a “best side”. Read more to discover yours!
“Just be Yourself” They Say? Wrong! Define Yourself Before they Define You
“Just be Yourself” They Say? Wrong! Define Yourself before they Define You. In today’s information-overloaded society people take cognitive shortcuts to make snap decisions about what they see on screen. According to a study by Harvard Health & Sciences, within seconds, a person who meets you will have judged your income, level of education, and even your level of success. And that’s based on meeting you in the flesh. Imagine how that translates to your self-produced business videos?
Real vs. Fake Smiles in Your Video Presentation
As part of my video presentation coaching work, I see a lot of people who are nervous about appearing on camera. Often they try to compensate either by being very serious and not smiling at all, or they overcompensate by forcing their emotions. Neither which looks great on video.
How to Look at the Video Camera with Engaging Eye Contact
Presenting to a camera can feel like an artificial, self-conscious experience. Discover how to look at the video camera with engaging eye contact and what to avoid doing on-screen.
Avoid the Public Speaker’s Blindspot on Video
Presenting on Video Requires a Modified Approach. You might be great on stage in front of an audience, but being able to speak to a live audience does not necessarily mean you will come across well on video and vice versa. I see it a lot with professional speakers/presenters who want to crossover from stage to screen. Learn more.
Filming Your Video Presentations? Here’s What the Camera Sees.
When presenting to camera it’s more like having your viewer standing 4 feet away from you – but in reality you are actually under a microscope!
Self-producing your videos? It’s the Little Things that will Undermine you
If you are self-producing your videos, a key aim is to create a positive viewing experience for your viewers and to keep them engaged with you and your messages. Discover how you can reduce anything that could create an audio or visual barrier (consciously or subconsciously) between you and your audience.
Increase your Persuasiveness on Video. Avoid these 3 Eye Contact Pitfalls
On video…its ALL about the Eyes. People respond to you and your image before you have opened your mouth to speak. The way you hold yourself, your facial expressions and quality of eye contact all signal whether you are anxious, excited, confident, are joyful, sad, angry, surprised, disgusted or fearful and more.
The Lowdown on Camera Angles. For Filming Your Online Videos
When filming your online videos it is important for you to know the effect of using different camera angles, so you can choose to use them in the most persuasive way.
Look good on Video: How to Frame Yourself in your Video Presentations
Use the best camera framing to have a powerful subconscious impact on your audience. Learn the basics on how to frame yourself well in your business video presentations.
How to Choose Your Video Background
A poor video background choice will detract from you and your key messages. Learn how to choose a good video background and avoid common mistakes!
3 Ways to Achieve Great Results using Affordable Video Equipment
You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look great in your business videos. But if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.
Why Should Your Target Audience Care?
Marketing your video presentations? Discover the 3 Laws of Marketing Physics design to trigger the care response in your target market audience.