As part of my video presentation coaching work, I see a lot of people who are nervous about appearing on camera. Often they try to compensate either by being very serious and not smiling at all, or they overcompensate by forcing their emotions. Neither which looks great on video.
When presenting to camera it’s more like having your viewer standing 4 feet away from you – but in reality you are actually under a microscope!
If you are self-producing your videos, a key aim is to create a positive viewing experience for your viewers and to keep them engaged with you and your messages. Discover how you can reduce anything that could create an audio or visual barrier (consciously or subconsciously) between you and your audience.
While speaking, avoid any hand to face gestures. You will note that most public officials have been trained to avoid such things when addressing their audience or in interview situations – very rarely will you ever see them…
When filming your online videos it is important for you to know the effect of using different camera angles, so you can choose to use them in the most persuasive way.
You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look great in your business videos. But if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.
Our Video Presentation Coaching series of articles and videos will teach you how to give great online video presentations – whether it’s for; internal staff communications, sales presentations, product demonstrations, web conferencing, webinars, video blogging or simply sharing your thought leadership online.
Delight the Few to Attract the Many – Video Quick Tips. When you have a clear target market audience – your personal brand will have more clarity & focus, and your communications become much more effective.
In my experience many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!