Onscreen TV/video interviews? Get yourself primed and camera-ready.
Easy to apply studio lighting tips for your video presentations. One of the most common mistakes I see is that most people do not appreciate how important it is to light themselves properly. Lighting is a powerful tool and it can create either a positive or a negative first impression on your viewers.
Demonstrating elements that can ruin a take; either within your appearance or your background setting. Although these pointers seem obvious, they can be easily missed during your shoot especially if you are filming your own video content.
9 Ways to come across well in your video presentations. Great film directors know how to take an actor’s natural charisma and “direct” them to make sure their every glance and gesture connects with the viewing audience. Apply my recommended cheating techniques!
Customers need to feel they are dealing with a real, authentic person. This is where the role of video presentations will become increasingly important. Learn what strategies you can implement into your own personal brand and business videos.
It’s vital to manage your first impressions. “Within a few seconds, people have judged your social and economic level, your level of education, and even your level of success.
Demonstrating the “Goldilocks principle” of not being too hot, and not being too cold – but “just right” when it comes to your energy levels on camera. Plus, learn my personal secret on how to increase your energy levels, especially if you are a little shy or introverted.
If you are perceived as being dramatically and meaningfully different – you will stand out from the crowd – and you will greatly increase your chances of branding success and video presentation success.
Your target audience is who you “market” your video presentations to. You may choose to “sell” to people on the outer rings that surround this bull’s-eye, however realize that your video presentations will be far more effective if you focus your aim on a small, clearly defined target audience.
It sounds obvious, but personal grooming is too often overlooked by people creating their online video presentations. I have seen far too many thought-leaders and business leaders get in front on the camera and look as though they have just climbed out of bed!
When you focus on a specific target market audience, you immediately enhance their perception of you as being the “go to person” in your area of specialization.
Unfortunately, what works well on stage, does not come across well on video camera! Big broad gestures, body movements and facial expressions can come across as “artificial” or inauthentic on video.