Why Should People Trust You? Video Presentation Coaching


With this article we answer the 3rd of the 3 questions your personal brand must answer from the perspective of your target market audience:

1. Why should I care?

2. What’s in it for me?

3. Why should I believe you?

In my previous article “Delight the Few“, I emphasized the importance of clearly and simply stating what it is that you do – or more specifically, what is the #1 benefit for your target audience to work with you – or do business with you?

If you can succeed in making yourself known for doing 1 thing really well – you are far more likely to be remembered and recommended, than if you try to pass yourself off as a Jack or Jackie of all trades, 1 stop shop.

The Challenge

The challenge we face today is that people are much less trusting than they used to be. Politicians, corporations, celebrities, sports stars, the news media – wherever we turn, it seems another person or organization that was previously put on a pedestal, is exposed for lying or deceiving.

Social media has helped expose these people. The ability for ordinary people to search for information and publish their views online provides a welcome balance to one-sided PR and spin of the past.

The key lesson – is that you must tell the truth

The key lesson – is that you must tell the truth, and you need to provide your target audience with real reasons to believe any claims you make. It’s one thing to make a claim, but you need to be able to back it up.

Provide Evidence

To do this you need to provide evidence to support your online personal brand. This could include things like:

  • Relevant experience and qualifications
  • Testimonials from satisfied customers / recommendations on LinkedIn etc
  • Personal media / press-kits / third party endorsements
  • Evidence of achievement / professional successes
  • Verifiable data and statistics
  • Demonstrations – this is the ultimate proof. Don’t just tell them. Show them. Let them see and hear for themselves that you are the real deal

Manage First Impressions

As our world moves increasingly online, customers need to feel they are dealing with a real, authentic person. This is where video can play an increasingly important role for you and your business.

Why Should you Believe me?

Besides my professional background, I give away a lot of valuable tips and “pitch-free” resources that you can immediately use to improve your video presentations.

I love what I do, and I am so fortunate to be able to combine my passion, with my love of sharing what I know.

What “reasons to believe” you will implement in your video presentations?





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