2. What’s in it for me?
3. Why should I believe you?
In my previous article “Delight the Few“, I emphasized the importance of clearly and simply stating what it is that you do – or more specifically, what is the #1 benefit for your target audience to work with you – or do business with you?
If you can succeed in making yourself known for doing 1 thing really well – you are far more likely to be remembered and recommended, than if you try to pass yourself off as a Jack or Jackie of all trades, 1 stop shop.
The challenge we face today is that people are much less trusting than they used to be. Politicians, corporations, celebrities, sports stars, the news media – wherever we turn, it seems another person or organization that was previously put on a pedestal, is exposed for lying or deceiving.
Social media has helped expose these people. The ability for ordinary people to search for information and publish their views online provides a welcome balance to one-sided PR and spin of the past.
The key lesson – is that you must tell the truth
The key lesson – is that you must tell the truth, and you need to provide your target audience with real reasons to believe any claims you make. It’s one thing to make a claim, but you need to be able to back it up.
To do this you need to provide evidence to support your online personal brand. This could include things like:
- Relevant experience and qualifications
- Testimonials from satisfied customers / recommendations on LinkedIn etc
- Personal media / press-kits / third party endorsements
- Evidence of achievement / professional successes
- Verifiable data and statistics
- Demonstrations – this is the ultimate proof. Don’t just tell them. Show them. Let them see and hear for themselves that you are the real deal
Manage First Impressions
- Is your personal / professional brand / clothing, styling / grooming congruent with your message?
- Do you look the part – are you presenting your “best self“?
- What first impressions are you creating?
- Does your video setting reinforce or support your brand?
- See also: How to Create a positive Viewing Experience with Your Video Presentations
As our world moves increasingly online, customers need to feel they are dealing with a real, authentic person. This is where video can play an increasingly important role for you and your business.
Why Should you Believe me?
I love what I do, and I am so fortunate to be able to combine my passion, with my love of sharing what I know.
What “reasons to believe” you will implement in your video presentations?