Your target market audience is the people you want to delight and excite the most with what you offer.
It is a big mistake when filming your video presentations (or any form of branding for that matter) to try to be all things to all people. If you try to please everyone, you end up pleasing no one.
Clarity and Focus
When you have a clear target market audience – your video presentations will have more clarity and focus, and the messages you communicate will become much more effective. Your mantra for branding success should be, “Delight the few to attract the many“.
Having a target market audience is a difficult concept for many people to grasp. They fear that by focusing on a clearly defined audience, they will be limiting themselves in some way.
Branding success favors a specialist, not a generalist.
But actually, branding success favors a specialist, not a generalist. If you want to create compelling online video presentations – think narrow and deep, rather than wide and shallow.
If you intend to target women in a certain age group, what is the upper and lower age limit you want to specialize in catering to? Often people try to go too broad here.
If someone were to say to me, “I’m targeting women aged between 20-40 years” (as an example of one of their parameters), I would say to them that this is too broad; as there is a big difference in how a 20-year-old woman thinks, compared to how a 40-year-old woman thinks.
I suggest you narrow your focus down to a 10 year age range. Narrow your parameters as much as you can. Your video presentations will be more powerful if you get very specific about “who” you really are aiming for – i.e. who sits at the bulls-eye center of your target audience.
Realize that when you focus on a specific target market audience, you immediately enhance their perception of you as being the “go-to person” in your area of specialization – and you can expect to charge more for what you do.
So, are you brave enough to be specific – when it comes to creating and marketing your video presentations?