In my experience, most people don’t know what the word “strategy” means. Most people want to jump straight into “execution” (i.e. doing stuff) with little or no thought to getting their strategy right first. This can be costly!
Filming your video presentations, getting them online, and making a lot of noise to attract attention is not a strategy
What do you mean?
Whether you realize it or not, you are a “brand”. Just like your product or your service is a brand.
If you want to develop a brand that represents “you” and your message in the most effective way possible, I recommend following my proven, structured process. I promise you, that if you take the time to do things right the first time you will save yourself from wasting a lot of time and missed opportunities in the future.
My process starts with me asking you a series of questions, and it will require some deep thinking and soul searching on your part.
Filming your video presentations, getting them online, and making a lot of noise to attract attention might be great fun, however “content” is not a strategy. Video presentations, blogs, websites, and social media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy.
In order to create a compelling brand (whether it is your company brand or your personal brand) you must start by getting very clear on your strategy first. Then you must make sure you “execute” your strategy effectively.
So What Does the Word “Strategy” Mean?
In simple terms, your strategy is what makes you meaningfully different and valued by your target audience.
To Create a Compelling Brand, Your Strategy Needs to Encompass the Following Key Elements:
1. What are your goals? What exactly do you want to achieve, and how will you measure your success?
2. Who is your target audience?
So before you even start filming your video presentations, stop and write down your top of mind answers to these 5 questions first.