Whether you are being interviewed on TV or presenting to a video camera, your aim is to create a positive experience for your viewers, keep them engaged and most of all keep all eyes on you and your message.
This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience. From my experience, I have seen many people who appear very confident in real life, suddenly buckle or lose their nerve when looking into the cold staring eye of the camera lens. The camera seems to draw out and magnify their nervous mannerisms or underlying tension which can be quite noticeable on-screen.
Presenting to camera requires a completely different skill-set from public speaking or presenting on stage – a fact that very few people seem to be aware of. This is due to the technical requirements demanded by the camera.
While speaking, avoid any hand to face gestures in your video presentation. You will note that most public officials, spokespeople, TV presenters, or interviewers have been trained to avoid such things when addressing their audience. Very rarely will you ever see them ever touch their face.
Avoid Doing This in Front of the Camera:
- Eye rubbing – sometimes associated with deception, or not liking a situation or person
- Nose touching – a common signal for not telling the truth, lack of sincerity
- Hair touching – (in women) can single low confidence, needing reassurance, or flirting
Remember however, that body language is subjective and is open to interpretation. It differs across many cultures. You could in fact have an itchy eye, or a runny nose – but please save the itching and rubbing until after you have finished filming.
Please save the itching and rubbing until after you have finished filming.
Your aim is to create a positive viewing experience for your audience.
It is hard to know what to do with your hands when you are being filmed. Do whatever it takes – even sit on your hands if you have to, but dont make any hand to face gestures!
Yes, you can still use your hands to gesture, but ensure that your camera framing is in a medium to close-shot so that your hands don’t monopolize the screen.
Also, from a technical perspective, some video cameras have difficulty tracking hand gestures – resulting in a blurred effect on-screen.
More Free Resources to Help You Look Good on Video
- How to Look Eye to Eye with the Video Camera – Video Presentation Skills
- Real vs. Fake Smiles in Your Video Presentation
- “Just be Yourself” They Say? Wrong!
- Video Presentation Coaching How to Give Good Face in Your Video Presentation