Once you have identified the target market audience (see How to Define Your Target Audience) for your video presentations – the people you want to delight and excite the most with what you have to offer – you then need to think about how to market yourself.
This is where “The 3 Laws of Marketing Physics” comes into play.
Marketing Your Video Presentations
Your video presentations (and the way you market yourself) must answer 3 questions from the perspective of your target audience:
1. Why should I care?
2. What’s in it for me?
3. Why should I believe you?
Let’s start with number 1. Why should they care?
Risk being overlooked. If your brand looks and sounds like everyone else – then you are not a brand – you are a commodity.
Ask yourself the following questions:
- What makes you stand out from the crowd as being meaningfully different?
- What makes you truly unique in your field?
- What words come to mind when your target audience hears your name?
Be bold, exciting, and thought-provoking if you want your target audience to care about you
If you use bland, generic words, and statements to describe who you are and what you do – you will not cut through the noise. Instead, you need to be bold, exciting, and thought-provoking if you want your target audience to care about you. Take what you think makes you different and “multiply it by 10.”
If you are perceived as being dramatically and meaningfully different – you will stand out from the crowd – and you will greatly increase your chances of branding success and video presentation success.
For a deep dive on this subject check out Award-winning Author Stephen Lynch and his book: Business Execution for RESULTS.