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First Impressions are Crucial

According to Harvard research, within a couple of seconds, your viewers will make a snap judgement about your income, your level of education, and even your level of success.

Within 30 seconds (assuming you are interesting enough for them to be still watching you) they’ve also judged your level of intelligence, honesty, competence, friendliness, and confidence.

No matter how accurate they are in their judgements, once they have formed this first impression of you, you are pretty much stuck with it.

It is an inescapable fact. “How” you deliver your message can be more important than the message itself. Sadly, too many people undermine all their hard work because they don’t know the secrets of how to give a successful video performance.

Presenting to a camera requires a completely different skill-set from public speaking, which is a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on camera. Even confident people can “blow it” when the record button is pushed. The sad thing is, many of them don’t even know they are delivering a poor performance!

Unfortunately, most people who are new to video presenting come across very differently on camera than they do in the flesh, and it can seriously detract from your message.

It is worth remembering that while human beings have evolved as a species over the last two to three million years, spoken language is a relatively recent invention, only tens of thousands of years old. As a result, we are evolved to be more proficient at communicating non-verbally.

This is where the camera presents a challenge for many new presenters. You see, the camera has no human qualities. It doesn’t blink, smile, or give you encouraging non-verbal feedback like a real person does; it’s just a machine observing you with an intense robotic stare. Delivering your presentation to a camera lens can take some getting used to.

COMING SOON

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Who is this Book for?

Bud the CEO.

Bud is the CEO of a software company. He is rightfully proud of the products and services his team provides and the enviable employee culture they have created. The marketing department is upgrading the company website, and agrees that it would be a good idea to film a two minute video for the website home page of Bud communicating his passion for excellence to potential future customers. Everyone agrees, “This video will show our customers how authentic we are, and will be great for the brand.”

Bud is a naturally good speaker. He often stands up and gives talks in front of groups, and likes to be in the limelight. They hire some video equipment, get a professional camera operator in, and set Bud up in the company foyer with the company logo in the background and start recording.

Unfortunately, after dozens of takes, they sit down to review the playback on a big screen and come to the conclusion that whilst Bud does a good job of presenting on stage, he just does not come across well on video. His eyes are glazed over like a deer in the headlights, and he seems ill at ease. He trips over his words, and his delivery is unconvincing. It’s hard to watch. Even Bud is cringing.

What’s more, Bud starts feeling self-conscious the more he studies himself on the screen. “Is that what I really look like to others?” Bud wonders. He doesn’t like the way his hair looks, and he is embarrassed about his bodyweight. Not only that, the body movements and expansive hand gestures he uses on stage when speaking to groups do not translate well on camera. He realizes that he doesn’t even know what to with his hands either.

Bebe the Author.

Bebe has just published her second book. She is an established thought leader in her field, and wants to leverage her expertise to promote a series of resource materials she has developed to build her consulting practice. She started following a group of so-called “online marketing experts” who convinced her that “Video marketing is the future. All you have to do is be yourself”. They make it sound so simple in their “10 steps to video marketing success” online course she just purchased and downloaded.

Bebe tries her best to follow their recommendations using her home video setup, but quickly realizes that while the information is probably well-intentioned, it lacks real depth. She has many questions that remain unanswered. Her mind fills with doubts. “How much experience do these people really have in delivering video presentations themselves?” she wonders.

Looking at replays of the footage she recorded on her home video setup, Bebe certainly doesn’t like what she sees. Her hair is sticking up in strange places, and the makeup brand she normally uses just isn’t cutting it.

Not only that, Bebe has a prominent facial feature that she does not want to draw audience attention to, so she needs to figure out the best camera angles for her to be filmed on.

But it’s really her nervousness that is most concerning. Her mouth gets dry. Her voice quivers. She has difficulty swallowing. She blinks a lot. Bebe speaks so fast that it’s hard to tell where one point ends and the next point begins. It sounds like she is trying to deliver her whole message in one breath. Gasp!

“This is not right”, thinks Bebe. “It’s not about being myself, it’s about learning how to present my best self to the video camera”.

Binx the Health and Fitness Guru.

Binx is a high profile fitness expert and sports model who has a huge social media following. She wants to start a web video series to promote and sell a fitness and weight loss program to her fan base. She certainly looks the part, and is a bundle of enthusiastic energy when you meet her in person.

Most people who are put in front of the video camera for the first time feel nervous and tend to become self-conscious and freeze up projecting very little social energy. Not Binx however! She has so much energy that she comes across on-screen like an over caffeinated bobblehead. She shouts at the camera and waves her arms about frantically like aerobics instructor. Often her body movements upstage her verbal delivery and her teachings seem to get lost in translation.

Her big facial expressions and body movements seem to work well at fitness expos when she is standing on a stage speaking to a live audience, but they seem artificial and overbearing on screen. Her video presentation delivery is so “in your face” that even her mom reaches for the mute button.

Binx wants to make the most of her natural charisma, and learn how project it in way that works well on camera.

 

Early Notify List + Bonus Access

Click “Notify me” and enter your email address. I will contact you via email with details of the book release date, plus (pre-launch) I’ll provide you with access to “behind the scenes” goodies like: detailed checklists, templates, tools and illustrations all for FREE.

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 Does any of this Sound Like You?

Perhaps you can identify with some of these concerns? Bud and Bebe are composite characters who represent the types of clients who approach Bianca Te Rito for video presentation coaching via her company STEBIAN.com.

You do not need to be an established business leader or author to benefit from the lessons contained in this book either. Perhaps you are just starting out on your journey to success and have never appeared on video in a professional capacity before, aside from video chats with friends and colleagues. If you are a complete beginner, that’s perfect, because Bianca has written this book with you in mind.

Typically, you are a person who wants to make a name for yourself. You are a rising star. You want to be in the spotlight, and you want to shine when you get there. You want to learn how to present yourself and your messages effectively on video, but lack the time or the technical skills to know how to do so.

In this practical guide, Bianca Te Rito takes you through her proven step by step coaching process to teach you how to present more effectively on video; whether it is for sales presentations, product demonstrations, internal staff communications, video blogging, video interviews, video hangouts, video chats, live steaming, or simply sharing your thought leadership on video.

This is not just theory. Bianca has the trained eye of someone who has spent more than 20 years working in front of and behind the camera. This book contains the process she uses to coach her clients from all around the world; from established business executives, to start-up entrepreneurs, to TV/Film industry people, and best-selling book authors.

Who is this Book NOT for?

How to Present on Video was written to be a valuable everyday resource for the novice video presenter looking for guidance on “how to look great on video” without being bamboozled by film industry jargon.

This book was not written for seasoned video production professionals (however it might help your clients). So if you are looking for a book full of detailed technical terms and insider jargon you wont find here.

Bianca wrote this book to take the reader on a step by step journey from being a complete beginner, through to becoming a confident and competent presenter on video.

Whilst the technical aspects of how to film and deliver a compelling video presentation are covered in this book in a logical sequence, every attempt has been made to use simple, plain english explanations and descriptions wherever possible.

Simple doesn’t mean lightweight. This book is value packed with lessons from a broad range of disciplines; from science, to psychology, from peak-performance athletics to meditation, from cosmetics to styling, from modelling to acting and TV and film production.

Bianca’s goal with this book is to give you tools and techniques that you can immediately apply to gain the self-confidence and skills to deliver an outstanding video presentation.

 

In this Book you will Learn how to:

check Plan and organize your content delivery for best filming results
check Identify your best camera angles, framing, lighting, background settings
check Choose your video design and video style to create visually engaging content
check Choose the right equipment; what to look for, and what to avoid when it comes to purchasing equipment
check Script your content, incorporating the archetypal elements of good storytelling from script to screen
check Structure your shoots, and plan and prepare yourself on the day
check Create a strong first impression that hooks your viewers in
check Adopt the secrets top actors use to connect with the camera, and develop your on-camera presence
check Develop effective eye contact and gestures for maximum effect and influence
check Manage your internal state to overcome your nerves and anxiety
check Combine persuasive body language, effective body movement and body positioning
check Eliminate mannerisms that undermine your credibility
check Develop body awareness to identify and release stored tension
check Establish the right energy level and subtext for your message
check Always look stylish and well dressed with timeless styles and colors that enhance your body shape
check Develop onscreen congruency so that your look matches your message
check Choose the best make-up applications for men and women
check Insider do’s and don’ts. Avoid common mistakes that can detract from your personal brand
check Use editing techniques to tell your story in a visually dynamic way
check Pre-visualization / edit outlines and best practice
check Plus many, many, many more juicy secrets that will help to enhance your on-screen presence.

COMING SOON

Would you like to go on to our “Notify Me” list?

Click “Notify me” and enter your email address. I will contact you via email with details of the book release date, plus (pre-launch) I’ll provide you with access to “behind the scenes” goodies like: detailed checklists, templates, tools and illustrations all for FREE.

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Plus you’ll get insider access to Bianca’s resources: On-camera prep, appearance, and styling guides. Checklists and templates for pre-production, production and post production. Templates and instructional illustrations.

 

About Bianca Te Rito

Bianca Te Rito is the founder & CEO of STEBIAN.com. Clients come to Bianca for video presentation coaching because they want advice from an expert who has spent more than 20 years working in front of and behind the camera.

Bianca, has trained to a master’s level in both Meisner and Stanislavski acting techniques, as well as having studied with various high profile casting directors and acclaimed acting tutors. She has performing lead roles in short films, TV soap operas, TV commercials, corporate videos, music videos, radio commercials, as well as featuring as a model in fitness, commercial and fashion campaigns.

In addition, Bianca has more than 10 years’ experience in marketing, advertising, and public relations in large corporate environments and in fast-growth entrepreneurial firms. Bianca has also worked behind the camera evaluating the on-screen performance of thousands of people as part of a casting agency.

With her unique mix of industry experience and business savvy, combined with screen acting, modeling and fronting commercials, Bianca knows from direct experience what works and what doesn’t when it comes creating and delivering compelling video presentations.

Today, as the founder and CEO of STEBIAN.com Bianca provides an exclusive, personalized virtual consulting service for business owners, start-up entrepreneurs, thought leaders, authors, public speakers and the occasional VIP to help them present themselves, their product, service or brand message to their target audience in the most effective way possible on video.

In her forthcoming book How to Present on Video, Bianca teaches you the secrets of how to present yourself on camera in the most effective way possible, and help you avoid making the crucial (and all too common) mistakes that can undermine your success.

Early Notify List + Bonus Access

Click “Notify me” and enter your email address. I will contact you via email with details of the book release date, plus (pre-launch) I’ll provide you with access to “behind the scenes” goodies like: detailed checklists, templates, tools and illustrations all for FREE.

Yep! Notify Me

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Ready for Better Business RESULTS?

Stephen Lynch is the husband of Bianca Te Rito and a co-director of STEBIAN.com. In this practical guide for small to mid-sized companies, Stephen Lynch takes you through the proven strategic planning and business execution processes you need to drive better business RESULTS. This is not just theory. Stephen works in the trenches. As Chief Operating Officer of RESULTS.com – the Business Execution Experts – he knows what it’s like to run and grow a business. In his book, he shares methods the RESULTS.com team uses to grow its global software and consulting business, as well as the businesses of its client firms. Business Execution for RESULTS sets out a framework that utilizes best-of-breed concepts and tools. It’s a process that thousands of RESULTS.com clients in all types of fields and industries around the world use to get the RESULTS they want. RESULTS.com’s business model gives it a unique and privileged insight into what really works and what doesn’t in terms of how to create and execute a winning strategy. To save you from spending several lifetimes trying to figure it out on your own, this book will show you:

  • Why it all starts with a big goal
  • The importance of strategy (and why Jim Collins was wrong)
  • How to analyze your industry the right way
  • How to choose your game and play that game to win
  • Why most companies get their SWOT analyses wrong
  • How to make your performance visible
  • How to really hold your people accountable

When companies call Stephen for the first time, they usually want one of two things: They either want him to tell them what to do, or they want him to tell them how to do what they currently do, only better. They’re usually surprised when he says he’s not going to do that. Stephen won’t tell you what to do, but he’ll take you, step by step, through a proven framework and share resources you can apply now to get the RESULTS you want. The process works. And it will work for you when you work the process. In Business Execution for RESULTS, Stephen replicates the methodology he personally uses when he works with the leadership teams of small and mid-sized firms globally. It incorporates the best of dozens of effective business practices modified to work together in a process that will help you get RESULTS. Stephen knows how to get RESULTS . . . (read more)

SL HS 300“Business Execution for RESULTS” is available in 3 formats on Amazon (Kindle, Paperback and Audio)

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