Your target audience is who you “market” your video presentations to. You may choose to “sell” to people on the outer rings that surround this bull’s-eye, however realize that your video presentations will be far more effective if you focus your aim on a small, clearly defined target audience.

TAKETWO Video: It sounds obvious, but personal grooming is too often overlooked by people creating their online video presentations. I have seen far too many thought-leaders and business leaders get in front on the camera and look as though they have just climbed out of bed!

When you focus on a specific target market audience, you immediately enhance their perception of you as being the “go to person” in your area of specialization.

Unfortunately, what works well on stage, does not come across well on video camera! Big broad gestures, body movements and facial expressions can come across as “artificial” or inauthentic on video.

TakeTwo VIDEO: There are important technical requirements to understand when it comes to your clothing selection for video. Applying these tips will save you the hassle or heartache of having to re-shoot your material.

Filming your video presentations, getting them online, and making a lot of noise to attract attention might be great fun, but “content” is not strategy.

TakeTwo Video: Remember the camera sees things differently than the human eye. In this video learn which make-up colors and textures can diminish facial features or look vampire-ish on-screen.

Before you begin filming your video presentations, it is well worth investing time to build your personal vision first. Start by applying these 5 simple steps.

One of the habits of highly effective people is that they “begin with the end in mind.” That means they set goals. They think before they act. They get clear on where they want to go, before they commit themselves to action. In this post I share some simple tips when it comes to building your personal brand for your video presentations.

Take Two Video: Remember the camera sees things differently than the human eye. With this in mind we need to be mindful of how certain colors and clothing styles can appear on screen.

(Short update from me – Bianca). Our Take Two Video Presentation Coaching show is now live and I invite you to tune in for our bi/weekly “ed-u-tainment” comedy series of short skits (we try to keep each topic under 3mins). Can you Help Me? Because this series is new – and in its fledgling stage – I would love it if you could…

TakeTwo Video: Learn how to control all the visual elements within the frame to capture the audience’s attention, influence emotions, and control their viewing experiences.

The video camera is the best listener you ever had! It wants to know more about you. It doesn’t get distracted, it is 100% focused on every word you utter and every movement you make. The camera does not judge you. It won’t interrupt you or attempt to make you wrong. It never gets bored.

What you wear has a big impact on how you will be perceived by your viewing audience. However, unless you are in the business of selling clothing, you want your viewers to spend more time looking at your face (and hearing your message) than staring at your clothes in your video presentations.

When working with clients to coach them on their video presentations, I emphasize the importance of taking extra care to present your “best self” – to ensure that the way you “look” meets the expectations of your target audience and builds your credibility.

Careful make-up application is critical. We provide you with a step by step make-up application process, along with expert tips and techniques to get you camera ready for your web videos.

Careful makeup application is critical, not just to make you look more attractive, but more importantly, to correct the distortions caused by the camera lens and lighting. The camera sees things differently to the human eye.

In this article I will share the secret of knowing which angle is most flattering for your face. You may not know this, but celebrities who are filmed for a living have learned which facial angles and expressions work best for them, and they take care to present this angle to the camera most of the time.

If a picture says a thousand words, then a video presentation says ten thousand. You can convey so much more on video than you can with words and pictures alone. With video presentations you give your audience the chance to experience and engage with the real you – your “best self”. Don’t blow it by using an autocue.

Selling yourself (or your business) by filming yourself giving a video presentation has become increasingly popular, and many (so called) “online marketing experts” are jumping on the bandwagon. They follow each other’s recommendations like sheep, and suggest that when fronting your own videos you should, “Be authentic. Just be yourself”. Wrong!

As part of my video presentation coaching work I see a lot of people who are nervous about appearing on camera. Often they try to compensate for their nervousness; either by being very serious and not smiling at all, or they overcompensate by forcing a “fake smile”.

Video Presentation Skills series: Imagine your target audience is watching your presentation. Imagine how they will feel about the message you are presenting. Get emotionally involved in your subject matter and “feel” the content of your message so your facial expressions match your content.

Video is Intimate. Stage is Not. In my experience, many people who are used to presenting on stage (or in front of a room), are not aware of how they need to adapt their presentation style to the technical requirements and demands of the camera.

When presenting to camera it’s more like having your viewer standing 4 feet away from you – but in reality you are actually under a microscope! The camera picks up on every nuance.

When filming your video presentations, the aim is to create a positive experience for your viewers, and keep them engaged with you and your key messages.

When presenting to camera realize that on-screen the Eyes Have It! They are key communicators of our feelings – including comfort and discomfort.

While speaking, avoid any hand to face gestures. You will note that most public officials have been trained to avoid such things when addressing their audience or in interview situations – very rarely will you ever see them…

When filming your online videos, where the camera is placed in relation to you (the presenter) can greatly influence the way your viewers perceive you and how they interpret your message. It is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate.

How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics. In terms of online video presentations…

A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional.

You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.

Our Video Presentation Coaching series of articles and videos will teach you how to give great online video presentations – whether it’s for; internal staff communications, sales presentations, product demonstrations, web conferencing, webinars, video blogging or simply sharing your thought leadership online.

Delight the Few to Attract the Many – Video Quick Tips. When you have a clear target market audience – your personal brand will have more clarity & focus, and your communications become much more effective.

In my experience many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!