Author Archive

How to Prepare your Video Shoot

A quick “behind the scenes” video to help you prep for your next video shoot, plus common on-camera mistakes that can be a challenge to fix in the edit!

Posted in Look Good Online with Video by / July 14th, 2017 / Comments Off on How to Prepare your Video Shoot Click to continue

How to Demo Product on Video (without the Hard Sell)

You’d be surprised at how many people fumble or simply forget how to use their hands once the camera is trained on them. Watch this quick “behind the scenes” video and apply this subtle technique in your own business videos.

Posted in Look Good Online with Video by / June 17th, 2017 / Comments Off on How to Demo Product on Video (without the Hard Sell) Click to continue

Screech and Shrill! How to Sound Great on Video

Think of a voice that is shrill, screechy, loud or jarring. How does it make you feel? Most of us will feel irritated, instinctively turning our heads away trying to mentally tune them out – that’s your brains pre-wired evolutionary survival mechanism kicking in.

Posted in Look Good Online with Video by / May 13th, 2017 / Comments Off on Screech and Shrill! How to Sound Great on Video Click to continue

A Business Owner asks, “Should I front my own videos?”

Business Owner asks, “Should I front my own videos?” Not only was he new to appearing on video, he also queried whether his physical appearance would work against him?

Posted in Look Good Online with Video by / October 9th, 2015 / Comments Off on A Business Owner asks, “Should I front my own videos?” Click to continue

Best On-camera Styles for Guys with Thinning Hair

Thinning hair? A good hairstyle can enhance your facial features, make you appear more attractive, increase your authority and influence with your audience. A poor style choice will detract from your appearance, reduce your authority and influence. Learn which styles to avoid on video.

Posted in Look Good Online with Video by / July 31st, 2015 / Comments Off on Best On-camera Styles for Guys with Thinning Hair Click to continue

How to Effectively Read Your Content on Video

Position upfront that you are going to read from your notes. Don’t pretend that you aren’t doing this. Oddly enough, I do see many people try to pretend they are not reading and it can be highly distracting to viewers.

Posted in Look Good Online with Video by / May 30th, 2015 / Comments Off on How to Effectively Read Your Content on Video Click to continue

How to Get your Hair Camera Ready – Tips for Flat or Thinning Hair on video

A reader writes to me about a sensitive issue concerning how her hair appears on-camera. In this article I outline steps to help you create more volume (for thinning hair) plus what to avoid doing to help you get your hair camera ready for your video shoots. These tips also apply to my male readers.

Posted in Look Good Online with Video by / September 26th, 2014 / Comments Off on How to Get your Hair Camera Ready – Tips for Flat or Thinning Hair on video Click to continue

Develop a Visual Identity in your Video Presentations

Everything you see or hear in TV and film has been meticulously and deliberately placed to enhance the scene – its meaning and its influence on the viewer to think and feel a certain way.

Posted in Book Excerpts by / August 1st, 2014 / Comments Off on Develop a Visual Identity in your Video Presentations Click to continue

Using a Green Screen for your Video Presentation

This post (which I cover extensively in my book How to Present on Video ) was inspired by a reader with questions about choosing a green screen for their own video production. I make a few personal recommendations of what to use and what to avoid, plus essential tips if you do decide to shoot with a green screen.

Posted in Look Good Online with Video by / June 6th, 2014 / Comments Off on Using a Green Screen for your Video Presentation Click to continue

Video Presentation Coaching with Client A

In this article I summarize a quick video analysis I gave to a client recently. My client wanted to share her thought leadership with her client database in a series of weekly videos as part of a marketing campaign. She was new to presenting on video, and had a few areas of concern!

Posted in Look Good Online with Video by / May 10th, 2014 / Comments Off on Video Presentation Coaching with Client A Click to continue

3 Ways to Master your Fear of Speaking on Video

Jedi mind tricks to help you become comfortable speaking to and interacting with the video camera. I’ve had many people write to me about this issue – so I thought I would expand on it some more.

Posted in Look Good Online with Video by / March 14th, 2014 / Comments Off on 3 Ways to Master your Fear of Speaking on Video Click to continue

Video Scripting. Your Script is Your Lifeline.

When people hear the word “script” they typically think of it as being “the words” that get spoken, but a video script goes way beyond that.

Posted in Book Excerpts by / February 15th, 2014 / Comments Off on Video Scripting. Your Script is Your Lifeline. Click to continue

The Edit. Video Presentation Coaching

Most viewers struggle to pay attention when they are forced to look at the same scene for too long. At the most basic level, editing can mean chopping out all the boring bits. Learn to identify these.

Posted in Book Excerpts by / January 17th, 2014 / Comments Off on The Edit. Video Presentation Coaching Click to continue

13 Fast Tension Busters for Appearing on Video

Tension is the number one confidence killer when it comes to appearing on camera or delivering a compelling video presentation. Here’s my go to tension busting list that you can easily apply before stepping in front of the video camera.

Posted in Look Good Online with Video by / November 29th, 2013 / Comments Off on 13 Fast Tension Busters for Appearing on Video Click to continue

Body Language for Persuasive Video Presentations

Did you know that the way we position and move our body has a direct influence on how we feel? Our bodies can literally “will us” into thinking and feeling a certain way. Learn more about Body Language that Influences People to Buy and how you can apply it to your own video presentations.

Posted in Look Good Online with Video by / November 2nd, 2013 / Comments Off on Body Language for Persuasive Video Presentations Click to continue

The Psychology of Eye Contact. Video Presentation Coaching

The idea that “the vast majority of communication occurs non-verbally” is quoted everywhere by advertisers, motivational speakers, and in pop psychology articles. The trouble is; it’s just not true.

Posted in Look Good Online with Video by / October 18th, 2013 / Comments Off on The Psychology of Eye Contact. Video Presentation Coaching Click to continue

Speak Like an Anchor on Video. 6 Tips You Need to Know

On-Camera Skills Series: 6 tips you need to know plus key things you must capture in your script before filming your video presentation.

Posted in Look Good Online with Video by / September 27th, 2013 / Comments Off on Speak Like an Anchor on Video. 6 Tips You Need to Know Click to continue

Shrinking Violets and Honest Feet. Video Presentation Coaching

Do you use any of these freeze, flight, fight or pacifying behaviors on video? What about your feet – are they honest? In my work with clients, I see many people who are put in front of the video camera for the first time exhibit some or all of the above responses, and they occur at a subconscious level without them even realizing it.

Posted in Look Good Online with Video, Video Presentation Skills Series by / September 6th, 2013 / Comments Off on Shrinking Violets and Honest Feet. Video Presentation Coaching Click to continue

Filming Fitness Fun with Google Glass. Recommendations and Tips

Google Glass Series: In this candid vlog I’m filming Fitness tips using Google Glass, experimenting with First person POV (point of view), and sharing some filming recommendations and challenges if you intend to film first person tutorials or demonstration-type videos using the Glass device.

Posted in Google Glass Series, Look Good Online with Video by / August 23rd, 2013 / Comments Off on Filming Fitness Fun with Google Glass. Recommendations and Tips Click to continue

Are you Like a Deer in the Headlights on Video?

On Camera Skills Series: You have probably heard of the term “Fight or flight” as being the human body’s natural stress response to a life or death situation. However it is not entirely accurate. Plus, what does this have to do with appearing on video?

Posted in Look Good Online with Video by / August 2nd, 2013 / Comments Off on Are you Like a Deer in the Headlights on Video? Click to continue

Getting Fitted with Google Glass

My Google Glass Fitting experience (caught on video) and a timeline of events before and after my Glass Fitting, plus more juicy info.

Posted in Google Glass Series, Look Good Online with Video by / July 19th, 2013 / Comments Off on Getting Fitted with Google Glass Click to continue

My Lead up to Getting Google Glass. The Glass Explorers Program

A “candid” personal video chronicle of my experience in applying for and obtaining Google Glass via Project Glass “The Glass Explorers” program.

Posted in Google Glass Series, Look Good Online with Video by / June 28th, 2013 / Comments Off on My Lead up to Getting Google Glass. The Glass Explorers Program Click to continue

How to do a Video Interview with Google Glass

I have noticed that many Google Glass users are using the device to conduct video interviews with people standing in front of them. Although the device has probably not been designed with this use in mind (capturing the conversations of other people), Glass wearers will still want to record conversations they are participating in.

Posted in Google Glass Series by / May 31st, 2013 / Comments Off on How to do a Video Interview with Google Glass Click to continue

Filming with Google Glass? What you Need to Know about POV (Point Of View) Filming

First in our Filming with Google GLASS series (a supplement category to my main content). What you need to know about First Person Point of View – important if you plan to film product demos, How-to’s, instructional videos etc for your personal or professional brand.

Posted in Google Glass Series by / May 17th, 2013 / Comments Off on Filming with Google Glass? What you Need to Know about POV (Point Of View) Filming Click to continue

6 Tips to Master Your Nerves on Video

In this article I discuss two extreme styles of presenting which from my experience are symptoms of the same cause – nervousness.

Posted in Look Good Online with Video by / April 26th, 2013 / Comments Off on 6 Tips to Master Your Nerves on Video Click to continue

Don’t Blow it. Here’s How to Deliver a Great Video Presentation

I share with you some of my “director” recommendations to get you on the right track when it comes to creating your own video presentations.

Posted in Look Good Online with Video by / March 22nd, 2013 / Comments Off on Don’t Blow it. Here’s How to Deliver a Great Video Presentation Click to continue

How to Speak to the Video Camera (Part 2.) On-camera Skills Series

In this Take Two Video Presentation Coaching episode, the team demonstrates “on-camera” skills that you can easily apply when it comes to addressing or speaking to the video camera. These tips are simple, but when applied are highly effective!

Posted in Look Good Online with Video by / March 8th, 2013 / Comments Off on How to Speak to the Video Camera (Part 2.) On-camera Skills Series Click to continue

How to Apply the “Rule of Thirds” to Your Video Presentations

In this article you will learn how to easily apply the “Rule of Thirds” and the powerful eye-tracking “F” to your video presentations.

Posted in Look Good Online with Video by / February 15th, 2013 / Comments Off on How to Apply the “Rule of Thirds” to Your Video Presentations Click to continue

Shift your Focus. Emotionally Influence Your Audience

Did you know you can Emotionally Influence Your Audience, control the mood, and direct the attention of your viewers with this simple technique.

Posted in Look Good Online with Video by / January 25th, 2013 / Comments Off on Shift your Focus. Emotionally Influence Your Audience Click to continue

Learn the Secrets of Color to Enhance your Video Presentations

Learn about color and their symbolic meanings. Why? Advertisers and film directors use a number of skillful production techniques that work at a subconscious level to influence their audiences. Choosing the right colors will help you to create the emotional response you are looking for with your audience.

Posted in Look Good Online with Video by / January 11th, 2013 / Comments Off on Learn the Secrets of Color to Enhance your Video Presentations Click to continue

How Not to Present on Video. Stage vs Screen (Part One)

In today’s “Take Two” Video Presentation Coaching episode, I discuss how stage presenting techniques may not translate well on video; especially when it comes to voice projection, body movement, facial expressions and intimate distance.

Posted in Look Good Online with Video by / December 21st, 2012 / Comments Off on How Not to Present on Video. Stage vs Screen (Part One) Click to continue

How to Influence Male and Female Viewing Audiences

Learn about gender influencing film production techniques used by Advertisers and film directors that appeal to male and female viewing audiences. These techniques are used subtly, and they work at a subconscious level.

Posted in Look Good Online with Video by / November 16th, 2012 / Comments Off on How to Influence Male and Female Viewing Audiences Click to continue

How to Appear More Confident in Your Video Presentations

Demonstrating simple but effective techniques that you can easily apply to help you appear more confident, lively and watchable on Video!

Posted in Look Good Online with Video by / October 12th, 2012 / Comments Off on How to Appear More Confident in Your Video Presentations Click to continue

Look Good on Video. Get Your Beauty Sleep!

Science has proven that your viewers can definitely tell when you are tired, and they will rate you as being less attractive on screen.

Posted in Look Good Online with Video by / September 21st, 2012 / Comments Off on Look Good on Video. Get Your Beauty Sleep! Click to continue

How to Give Good Face in a TV Interview. Video Presentation Coaching

Onscreen TV/video interviews? Get yourself primed and camera-ready.

Posted in Look Good Online with Video by / August 17th, 2012 / Comments Off on How to Give Good Face in a TV Interview. Video Presentation Coaching Click to continue

Studio Lighting Tips for Your Video Presentations

Easy to apply studio lighting tips for your video presentations. One of the most common mistakes I see is that most people do not appreciate how important it is to light themselves properly. Lighting is a powerful tool and it can create either a positive or a negative first impression on your viewers.

How Not to Ruin a Take. Video Presentation Coaching

Demonstrating elements that can ruin a take; either within your appearance or your background setting. Although these pointers seem obvious, they can be easily missed during your shoot especially if you are filming your own video content.

Posted in Look Good Online with Video by / July 20th, 2012 / Comments Off on How Not to Ruin a Take. Video Presentation Coaching Click to continue

On-camera Cheating Techniques to Look Good on Video

9 Ways to come across well in your video presentations. Great film directors know how to take an actor’s natural charisma and “direct” them to make sure their every glance and gesture connects with the viewing audience. Apply my recommended cheating techniques!

Bianca Te Rito teaches build trust look good on video

Why Should People Trust You? Video Presentation Coaching

Customers need to feel they are dealing with a real, authentic person. This is where the role of video presentations will become increasingly important. Learn what strategies you can implement into your own personal brand and business videos.

Posted in Look Good Online with Video by / June 29th, 2012 / Comments Off on Why Should People Trust You? Video Presentation Coaching Click to continue

How to Keep Your Audience Engaged. Video Presentation Coaching

In today’s “Take Two VIDEO” we answer a viewer question on how to keep your audience engaged (as in their eyeballs on the screen). Tangible on-camera and off-camera strategies that you can apply to your own video presentations to help keep your viewers focused on you.

Posted in Look Good Online with Video by / June 22nd, 2012 / Comments Off on How to Keep Your Audience Engaged. Video Presentation Coaching Click to continue

How to Delight the Few to Attract the Many

Studies show that your marketing will be far more effective if you offer your audience 1 or 2 benefits. Learn how to delight the few to attract the many!

Posted in Look Good Online with Video by / June 15th, 2012 / Comments Off on How to Delight the Few to Attract the Many Click to continue

How to Create a Great First Impression in Your Video Presentations

It’s vital to manage your first impressions. “Within a few seconds, people have judged your social and economic level, your level of education, and even your level of success.

Posted in Look Good Online with Video by / June 8th, 2012 / Comments Off on How to Create a Great First Impression in Your Video Presentations Click to continue
Bianca Te Rito teaches look alive on video stebian.com video presentation coaching

How to Look Livelier in Your Video Presentations

Demonstrating the “Goldilocks principle” of not being too hot, and not being too cold – but “just right” when it comes to your energy levels on camera. Plus, learn my personal secret on how to increase your energy levels, especially if you are a little shy or introverted.

Posted in Look Good Online with Video by / June 1st, 2012 / Comments Off on How to Look Livelier in Your Video Presentations Click to continue
Why Should Your Target Audience Care About You STEBIAN TN

Why Should Your Audience Care? Video Presentation Coaching

If you are perceived as being dramatically and meaningfully different – you will stand out from the crowd – and you will greatly increase your chances of branding success and video presentation success.

Posted in Look Good Online with Video by / May 25th, 2012 / Comments Off on Why Should Your Audience Care? Video Presentation Coaching Click to continue

How to Define Your Target Audience for Your Video Presentations

Your target audience is who you “market” your video presentations to. You may choose to “sell” to people on the outer rings that surround this bull’s-eye, however realize that your video presentations will be far more effective if you focus your aim on a small, clearly defined target audience.

Posted in Look Good Online with Video by / May 15th, 2012 / Comments Off on How to Define Your Target Audience for Your Video Presentations Click to continue

Personal Grooming for Your Video Presentations

It sounds obvious, but personal grooming is too often overlooked by people creating their online video presentations. I have seen far too many thought-leaders and business leaders get in front on the camera and look as though they have just climbed out of bed!

Posted in Look Good Online with Video by / May 8th, 2012 / Comments Off on Personal Grooming for Your Video Presentations Click to continue
Bianca Te Rito teaches Target Audience video presentation coaching

Who is Your Target Audience For Your Video Presentations?

When you focus on a specific target market audience, you immediately enhance their perception of you as being the “go to person” in your area of specialization.

Posted in Look Good Online with Video by / May 1st, 2012 / Comments Off on Who is Your Target Audience For Your Video Presentations? Click to continue

Do you Present Like an “Old School” Dinosaur on Video?

Unfortunately, what works well on stage, does not come across well on video camera! Big broad gestures, body movements and facial expressions can come across as “artificial” or inauthentic on video.

Posted in Look Good Online with Video by / April 23rd, 2012 / Comments Off on Do you Present Like an “Old School” Dinosaur on Video? Click to continue

What Not to Wear on Video. Video Presentation Coaching

TakeTwo VIDEO: There are important technical requirements to understand when it comes to your clothing selection for video. Applying these tips will save you the hassle or heartache of having to re-shoot your material.

Posted in Look Good Online with Video by / April 16th, 2012 / Comments Off on What Not to Wear on Video. Video Presentation Coaching Click to continue

Strategy Before Execution for Your Video Presentations

Filming your video presentations, getting them online, and making a lot of noise to attract attention might be great fun, but “content” is not strategy.

Posted in Look Good Online with Video by / April 9th, 2012 / Comments Off on Strategy Before Execution for Your Video Presentations Click to continue

Make-up Tips for Looking Good on Video

TakeTwo Video: Remember the camera sees things differently than the human eye. In this video learn which make-up colors and textures can diminish facial features or look vampire-ish on-screen.

Posted in Look Good Online with Video by / April 2nd, 2012 / Comments Off on Make-up Tips for Looking Good on Video Click to continue
Bring Your Personal Vision To Life STEBIAN.com Video Presentation Coaching with Bianca Te Rito.png TN

How to Bring Your Personal Vision to Life in 5 Simple Steps

Before you begin filming your video presentations, it is well worth investing time to build your personal vision first. Start by applying these 5 simple steps.

Posted in How-To by / March 26th, 2012 / Comments Off on How to Bring Your Personal Vision to Life in 5 Simple Steps Click to continue

Think About Your Future. Build Your Personal Brand

Strategy Series: In this post I share some simple tips when it comes to building your personal brand for your video presentations.

Posted in Look Good Online with Video by / March 20th, 2012 / Comments Off on Think About Your Future. Build Your Personal Brand Click to continue

How to Choose Clothing Colors and Styles for Video

Take Two Video: Remember the camera sees things differently than the human eye. With this in mind we need to be mindful of how certain colors and clothing styles can appear on screen.

Posted in Look Good Online with Video by / March 13th, 2012 / Comments Off on How to Choose Clothing Colors and Styles for Video Click to continue
Bianca Te Rito and team music video stebian.com video presentation coaching

Welcome to Our TakeTwo Video Presentation Coaching Show!

Our Take Two Video Presentation Coaching show is now live and I invite you to tune in to our “Ed-u-tainment” series. Where I share video presentation insider tips, techniques, how-to’s, tutorials and Q & A’s here at STEBIAN.com.

Posted in Look Good Online with Video by / March 8th, 2012 / Comments Off on Welcome to Our TakeTwo Video Presentation Coaching Show! Click to continue

How to Set the Scene for Your Video Presentations

TakeTwo Video: Learn how to control all the visual elements within the frame to capture the audience’s attention, influence emotions, and control their viewing experiences.

On-Camera Styling Tips for Men and Women Presenting on Video (Part 2.)

What you wear has a big impact on how you will be perceived by your viewing audience. However, unless you are in the business of selling clothing, you want your viewers to spend more time looking at your face (and hearing your message) than staring at your clothes in your video presentations.

Posted in Look Good Online with Video by / January 11th, 2012 / Comments Off on On-Camera Styling Tips for Men and Women Presenting on Video (Part 2.) Click to continue

How to Dress for Success on Video (Part 1.)

Learn how to dress for success on video plus the importance of presenting your “best self” to enhance your credibility authority on screen.

Let’s Make Up! How to Look Good in Your Videos

Careful makeup application is critical, not just to make you look more attractive, but more importantly, to correct the distortions caused by the camera lens and lighting.

How to Give Good Face in Your Video Presentation

No one has a perfectly symmetrical face. But, we all have a “best side”. Read more to discover yours!

Reading From an Autocue? I’m Not Buying it!

With video presentations you give your audience the chance to experience and engage with the real you – your “best self”. Don’t blow it by using an autocue.

Posted in Look Good Online with Video by / September 30th, 2011 / Comments Off on Reading From an Autocue? I’m Not Buying it! Click to continue

“Just be Yourself” They Say? Wrong!

“Just be Yourself” They Say? Wrong! I shake my head in disbelief when I read filming advice from people who obviously have never set foot on a film set, let alone worked or trained in the industry!

Posted in Look Good Online with Video by / September 2nd, 2011 / Comments Off on “Just be Yourself” They Say? Wrong! Click to continue

Real vs. Fake Smiles in Your Video Presentation

As part of my video presentation coaching work, I see a lot of people who are nervous about appearing on camera. Often they try to compensate either by being very serious and not smiling at all, or they overcompensate by forcing their emotions. Neither which looks great on video.

Posted in Look Good Online with Video by / August 18th, 2011 / Comments Off on Real vs. Fake Smiles in Your Video Presentation Click to continue

How to Look Eye to Eye with the Video Camera – Video Presentation Coaching

Get emotionally involved in your subject matter and “feel” the content of your message. If you are not feeling it – your audience won’t be either.

Stage vs. Screen! Video is Intimate. Stage is Not.

Video is Intimate. Stage is Not. In my experience, many people who are used to presenting on stage (or in front of a room), are not aware of how they need to adapt their presentation style to the technical requirements and demands of the camera.

Posted in Look Good Online with Video by / July 12th, 2011 / Comments Off on Stage vs. Screen! Video is Intimate. Stage is Not. Click to continue

Filming Your Video Presentations? Here’s What the Camera Sees.

When presenting to camera it’s more like having your viewer standing 4 feet away from you – but in reality you are actually under a microscope!

Posted in Look Good Online with Video by / June 2nd, 2011 / Comments Off on Filming Your Video Presentations? Here’s What the Camera Sees. Click to continue

How to Create a Positive Viewer Experience on Video

When filming your video presentations, the aim is to create a positive viewer experience on video. Aim to reduce any visual barriers with your audience.

Posted in Look Good Online with Video by / May 25th, 2011 / Comments Off on How to Create a Positive Viewer Experience on Video Click to continue

Avoid these Common Eye Contact Pitfalls on Video

The video camera can come across as being dominant because it does not interact with you – it observes. Avoid these Common Eye Contact Pitfalls on Video!

Posted in Look Good Online with Video by / May 5th, 2011 / Comments Off on Avoid these Common Eye Contact Pitfalls on Video Click to continue

Avoid These 3 Body Language Mistakes When Presenting to Camera

While speaking, avoid any hand to face gestures. You will note that most public officials have been trained to avoid such things when addressing their audience or in interview situations – very rarely will you ever see them…

Posted in Look Good Online with Video by / April 5th, 2011 / Comments Off on Avoid These 3 Body Language Mistakes When Presenting to Camera Click to continue

The Lowdown on Camera Angles. For Filming Your Online Videos

When filming your online videos it is important for you to know the effect of using different camera angles, so you can choose to use them in the most persuasive way.

Posted in Look Good Online with Video by / March 23rd, 2011 / Comments Off on The Lowdown on Camera Angles. For Filming Your Online Videos Click to continue

How to Frame Yourself in your Video Presentations

Using the correct camera framing has a powerful subconscious impact on your audience. Learn the basics on how to frame yourself well in your video presentations.

Posted in Look Good Online with Video by / March 8th, 2011 / Comments Off on How to Frame Yourself in your Video Presentations Click to continue

How to Choose Your Video Background for Your Online Videos

A poor video background choice will detract from you and your key messages. Learn how to choose a good video background and avoid common mistakes!

3 Ways to Achieve Great Results using Affordable Video Equipment

You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look great in your business videos. But if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.

Posted in Look Good Online with Video by / January 26th, 2011 / Comments Off on 3 Ways to Achieve Great Results using Affordable Video Equipment Click to continue

Video Presentation Coaching. The Art of Video Presentations!

Our Video Presentation Coaching series of articles and videos will teach you how to give great online video presentations – whether it’s for; internal staff communications, sales presentations, product demonstrations, web conferencing, webinars, video blogging or simply sharing your thought leadership online.

Delight the Few to Attract the Many – Video Quick Tips

Delight the Few to Attract the Many – Video Quick Tips. When you have a clear target market audience – your personal brand will have more clarity & focus, and your communications become much more effective.

Posted in How-To, Personal Brand Strategy by / December 3rd, 2010 / Comments Off on Delight the Few to Attract the Many – Video Quick Tips Click to continue

Why Should Your Target Audience Care About You?

In my experience many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!

Posted in Look Good Online with Video by / November 9th, 2010 / Comments Off on Why Should Your Target Audience Care About You? Click to continue