Studio Lighting Tips for Your Video Presentations

Studio Lighting Tips for Your Video Presentations

Studio Lighting Tips for your Video Presentations STEBIAN Video Presentation Coaching with Bianca Te Rito

When clients initially contact me to coach them with their video presentations, I ask them to send me examples of any previous footage they may have of them presenting on video.

One of the most common mistakes I see is that most people do not appreciate how important it is to light themselves properly.

Lighting is a Powerful Tool

Depending on the way your studio lighting is set up, it can create either a positive or a negative first impression on your viewers. Film directors/Cinematographers know this, and will use different lighting set ups to manipulate viewers to feel a certain way about the characters – the “good guys” are lit differently from the “bad guys” for example. Lighting can convey certain types of moods onscreen (unconsciously) influencing the viewer. It can direct the focus and attention of the viewer. It can be used to hide things in the shadows, it can make the viewer feel excited, dreadful, positive, anxious or even sickly.

Did you know that lighting can even make you look better than you do in real life? Film directors when they are working with “older” actors often use very bright lighting, which helps lesson the appearance of deep wrinkles (by filling in the shadows) making the actors look more youthful. Yes! Lighting is that powerful and good film-makers use it to full effect.

Film makers will use different lighting set ups to manipulate viewers to feel a certain way about the characters

Get Away From the Window!

Do not film with a natural light source behind you. This is a common mistake and it can totally undermine your video presentation. Make sure any natural light sources are in front of you, not behind you – otherwise it can cast shadows over your face, or make you appear like a silhouette. If you are filming outside, you need to indirectly face the sun (think half shade). If you are filming inside, make sure there are no windows behind you with daylight streaming in.

Basic Studio Lighting Set up to Look Good On Video

For best results you need to control the lighting. Never rely on natural light, which produces inferior results and can be highly variable. This means you will need to invest in some form of lighting for your studio set up.

I’ve already mentioned the importance of facing the light, but it’s a little more complicated than just turning a light on in front of you while you face the video camera. You don’t want to be staring straight into a light bulb!

Never rely on natural light, which produces inferior results and can be highly variable.

There is a science behind professional studio lighting, but I don’t want to disappear down a large rabbit hole or have this be a complicated technical article. I am writing this article for the average person who wants to film themselves doing a video presentation at their desk or standing in front of a wall.

In That Case you will Need 2 Lights

Key Light
  • The key light is the one that provides most of the illumination on your face. Place this light at a 45 degree angle to your left or right. Place the key light on a stand so that it is higher than your face and aim it straight at your face.
Fill Light
  • The fill light is not as bright as the key light (sometimes you will see photographers use a reflector screen rather than an actual light). You place the fill light on the opposite side of the camera from the key light, and set it slightly lower, so that it is about the same height as the camera. The purpose of the fill light is to illuminate the other side of your face to prevent shadows on your face.
Optional Lights
  • Back Light – used to separate the Presenter from their background setting – can create a subtle halo effect around the Presenters head and shoulders
  • Background Light – depending on placement, can create interesting light effects against the backdrop or wall. Using several lights can create an airy “infinity” look if shooting against a white wall or backdrop.

Of course there are a lot more nuances to studio lighting than this, but If you use the Key and Fill lights as I have outlined, you will be ahead of 90% of the other people trying to film their video presentations.

Example: Key Light and Fill Light Set up

The two additional lights (Background and Back light) are optional and are not necessary if you are filming in a small room. The Key light and Fill light will generally be sufficient for a “standard” presentation to camera (i.e. talking head).

Studio Lighting Tips for your Video Presentations STEBIAN Video Presentation Coaching with Bianca Te Rito_Light Set UP

My Own Studio Light Set-up (as per a reader request)

Green Screen_Using a Green Screen for your Video LIGHTS

I use a 2 or 3-point (i.e. 2 lights: “Key and Fill” or 3 lights: “Key” “Fill” and “Background”) for casual things like vlogging (or candid pieces to camera).

If I am shooting an episode then I’ll use a 6 piece lighting set-up because I shoot with a green-screen. Note: Green-screening requires a more advanced lighting and background set-up – see my article Green-screening your Video Presentations.

The lighting product line that I currently use is an inexpensive entry level kit the EPhoto VL9004S3.

Product features

  • 3 x Lightstand (able to extend to 6.5ft Height)
  • 3 x 4 Light Sockets
  • 3 x 16″ x 24″ Softbox
  • 12 x 45W 5500K (perfect day light bulbs equivalent 2400W)
  • 3 x Power Cords with Carrying Case

To date I haven’t had any issues with this particular product line

    • The bulbs are readily available online
    • Lighting units are audio friendly (they don’t make any humming or buzzing sounds while on)
    • They do produce some heat but not enough to feel uncomfortable
    • On one shoot I had the lights running for close to 12-hours (not best practice) but experienced no issues/flickering etc


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Bianca Te Rito is the founder & CEO of – Video presentation coaching to make you look great on video. With a unique mix of business savvy, combined with a professional background in TV/Film production (spanning 20 years) – working in front of and behind the camera. Bianca provides an exclusive, personalized virtual consulting service for business owners, start-up entrepreneurs, thought leaders, authors, public speakers and VIPs to help them present themselves, their product, service or brand message to their target audience in the most effective way possible on video.

Bianca works virtually with a variety of clients from all around the world, including professional service firms, established business executives, rising stars, VIPS to best-selling business authors – who want to deliver effective online video presentations.

Need help? Don’t know where to start? Reach out to Bianca here. Bianca’s mission is to help you look great on video!

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Posted in Look Good Online with Video by / August 3rd, 2012 / 2 Comments »


  1. Bianca,

    What kind of lights would you recommend that I use for the Key Light and the Fill Light? Also, for these lights is there a certain wattage that you recommend?

    Also do you happen to have a diagram or image that would show me where to put the lights?

    I definitely can see what difference lighting makes.. and look forward to hearing from you.

    Marion Mehrer