Video Presentations. How to Delight the Few to Attract the Many

Video Presentations. How to Delight the Few to Attract the Many

Delight the Few to Attract the Many Video Presentation Coaching with Bianca Te Rito

Remember, your video presentations must answer 3 questions from the perspective of your target audience:

1. Why should I care?

2. What’s in it for me?

3. Why should I believe you?

The Next Step

Answer question 2. You must clearly and simply state what it is that you do – or more specifically, what is the benefit for them to pay attention to you and do business with you?

Studies show that your marketing will be far more effective if you offer your audience 1 or 2 benefits at most, and state them in blunt, simple terms that a teenager could easily understand.

Some people make the mistake of offering too many benefits or services – thinking that by passing themselves off as a “1 stop shop” they will attract more business.

Make yourself known for doing 1 thing really well – you will be more likely to be remembered and recommended

Avoid Confusion

Offering too many choices (as in the “1 stop shop”) just creates confusion. Nobody is going to believe that you can be an expert at everything. Don’t try to be the Jack or Jackie of all trades. Marketing success favors the specialist over the generalist. If you can succeed in making yourself known for doing 1 thing really well – you are far more likely to be remembered and recommended.

Let ’em Say No

It is OK for people to say “No” to you because what you offer doesn’t apply to them. They were never going to be your customer anyway. However, it is inexcusable for someone who fits your target audience profile to say “No” to you because they don’t understand what you stand for – because you have not been clear enough.

To be successful with your video presentations you must make your offer blunt, clear, and easy to understand.

My blunt, overt offer  – “Video presentation coaching to help you look great on video.”

What’s yours?


Helping you look good online with Video!

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Bianca Te Rito is the founder & CEO of – Video presentation coaching to make you look great on video. With a unique mix of business savvy, combined with a professional background in TV/Film production (spanning 20 years) – working in front of and behind the camera. Bianca provides an exclusive, personalized virtual consulting service for business owners, start-up entrepreneurs, thought leaders, authors, public speakers and VIPs to help them present themselves, their product, service or brand message to their target audience in the most effective way possible on video.

Bianca works virtually with a variety of clients from all around the world, including professional service firms, established business executives, rising stars, VIPS to best-selling business authors – who want to deliver effective online video presentations.

Need help? Don’t know where to start? Reach out to Bianca here. Bianca’s mission is to help you look great on video!

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Posted in Look Good Online with Video by / June 15th, 2012 / Comments Off on Video Presentations. How to Delight the Few to Attract the Many