How to Define Your Target Audience for Your Video Presentations

How to Define Your Target Audience for Your Video Presentations

How to Define Your Target Audience for Your Video Presentations STEBIAN.COM with Bianca Te Rito 500a

Imagine an archery target with a bull’s-eye in the center.

Think of your target audience as being the center of your marketing bull’s-eye.

When filming your video presentations, your target audience is the type of person you most want to delight with your presentation.

Remember the rule for marketing success – “Delight the few to attract the many”.

Think of your target audience as being the center of your marketing bull’s-eye.

Your target audience is who you “market” your video presentations to. You may choose to “sell” to people on the outer rings that surround this bull’s-eye, however realize that your video presentations will be far more effective if you focus your aim on a small, clearly defined target audience.

As any archery instructor will tell you, aim for the bulls-eye and you will probably hit the target – rather than miss the whole thing altogether.

So How do You Define Your Target Audience?

    1. Firstly, picture in your mind your ideal customer. You enjoy working with them. They are profitable to serve. They can influence other potential customers to buy from you. If you could clone them, you’d love to have thousands more like them. You can see there is good growth potential to serve this type of customer over the next 3-5 years.
    2. How would you describe this ideal customer in terms of their demographics? E.g. how old are they, are they male or female, what is their occupation, income, geography?
    3. How would you describe them in terms of their psychographics? E.g. what behaviors, beliefs, lifestyle, or brand preferences do they have in common?

Just as you have created a vision board to capture your personal goals, it is a good idea to also create a collage of your ideal target customer.

The more detailed you can paint this picture of your ideal target customer, the more focused and effective your video presentations will be.

In my next article you’ll learn: “Why should your target audience care about you?

 

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Bianca Te Rito is the founder & CEO of STEBIAN.com – Video presentation coaching to make you look great on video. With a unique mix of business savvy, combined with a professional background in TV/Film production (spanning 20 years) – working in front of and behind the camera. Bianca provides an exclusive, personalized virtual consulting service for business owners, start-up entrepreneurs, thought leaders, authors, public speakers and VIPs to help them present themselves, their product, service or brand message to their target audience in the most effective way possible on video.

Bianca works virtually with a variety of clients from all around the world, including professional service firms, established business executives, rising stars, VIPS to best-selling business authors – who want to deliver effective online video presentations.


Need help? Don’t know where to start? Reach out to Bianca here. Bianca’s mission is to help you look great on video!

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Posted in Look Good Online with Video by / May 15th, 2012 / Comments Off on How to Define Your Target Audience for Your Video Presentations

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