Who is Your Target Audience?
Who is Your Target Audience?
Your target market audience are the people you want to delight and excite the most with what you offer. It is a big mistake when filming your video presentations (or any form of branding for that matter) to try to be all things to all people. If you try to please everyone, you end up pleasing no one.
Your mantra for branding success should be, “Delight the few to attract the many”.
When you have a clear target market audience – your video presentations will have more clarity and focus, and the messages you communicate will become much more effective.
Having a target market audience is a difficult concept for many people to grasp. They fear that by focusing on a clearly defined audience, they will be limiting themselves in some way.
Branding success favors a specialist, not a generalist.”
But actually, branding success favors a specialist, not a generalist. If you want to create a compelling online video presentations – think narrow and deep, rather than wide and shallow.
Realize that when you focus on a specific target market audience, you immediately enhance their perception of you as being the “go to person” in your area of specialization – and you can expect to charge more for what you do.
My target audience are rising stars and emerging leaders who want to learn how to give great video presentations. They want to make a name for themselves and reach the pinnacle of their professions. I make them look good online!
Who is your target audience?
In my next article I will take you through a process to show you “How to define your target market audience“.
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Bianca Te Rito
+Bianca Te Rito is the founder & CEO of STEBIAN.com – Video presentation coaching to make you look good online. With a unique mix of business savvy, combined with screen acting, modeling and fronting commercials - Bianca offers a personalized virtual consulting service for rising stars and emerging leaders who want to deliver effective online video presentations; sales presentations, video blogging, video interviews, or sharing your thought leadership online. Are you a “diamond in the rough” needing a little polish? We make you look good online!
